A brand called Betzy

A brand called Betzy | Off To Nature

A brand called Betzy is a newly established streetwear brand from the northern part of Sweden that designs clothes inspired by Swedish nature. We create clothing that is durable and long-lasting, regardless of the activities in which they are used. Our brand bridges the gap between streetwear and outdoor life.

Our vision is to deliver products that exceed our customers’ expectations and to convey the message that quality should be valued over quantity. All our products in our collections are designed to complement each other and to be very easy to match with your everyday outfit, whether you want to stand out or dress more elegantly. This should make it easier for customers to shop with us.

Earlier in the summer of 2024, we at Betzy participated in various festivals in northern Sweden such as Brännbollsyran in Umeå, Playa in Sundsvall, and Storsjöyran in Östersund. Musicians including members of the group Bolaget and Herbert Munkhammar (Afasi) from Maskinen have also been seen wearing our clothes.

Sustainability goals

Social media


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