Stockholm Fashion District is a creative, vibrant and innovative district for the Swedish fashion industry. The district is a cluster for business and creativity with showrooms, trade fairs, buying days, production, pop up events, education and business development for the fashion industry.

Each season, 900 Swedish and international brands show their new collections or attend one of the many events organized in the district. Stockholm Fashion District is a unique platform founded by and for the Swedish fashion industry by the Association of Trade Partners Sweden.

Welcome to Stockholm Fashion District.

Stockholm Fashion District is an industry initiative. Initiator to the fashion district is Association of Trade Partners Sweden together with the fashion industry. Trade Partners Sweden stands for the industry perspective to the landlord and other stakeholders.

Association of Trade Partners Sweden is a modern international business network that deals with trade in the most serious way. Our members include agents, distributors, importers or suppliers that operate in a number of industries: fashion, furniture & interior design, food & beverage as well as the industry.

Our mission is to create the best possible conditions for our members. With over 100 years of experience in national and international trade; established partnerships with business networks, organizations and those in power, we are the partner that many companies lack and need for their businesses to develop and become successful.

Association of Trade Partners Sweden are active in the International Chamber of Commerce (ICC) and Internationally United Commercial Agents and Brokers (IUCAB), an international network of agents and importers. The organization is also part-owner of the Swedish Fashion Council.

Welcome to the Association of Trade Partners Sweden.

Stockholm Fashion District includes:

  • Stockholm Showroom, 10 000 square meters permanent showrooms with fashion.
  • Stockholm Shoe House with 4 200 square meters permanent showrooms and over one hundred international and Swedish brands within footwear and bags.
  • Preview Fabrics & Accessories, which gather Swedish designers, their teams as well as buyers from the leading chain stores in the creation of new collections, twice a year.
  • Nordic Shoe & Bag Fair, which caters to the leading retailers and chain stores and presents all the season’s news twice a year.
  • The trade fair Fashion Business Days, a platform for strong international and Swedish brands in fashion, which caters to leading fashion stores.
  • Seminars on current topics, experts on fashion/materials/sales etc, events, mingle parties and pop-up exhibitions.

Frequently Asked Questions

Retail opportunities in Sweden & Stockholm

Stockholm is one of the fastest growing cities in Europe. The cosmopolitan atmosphere, the entrepreneurial climate and an audience of affluent, sophisticated and openminded shoppers create exciting opportunities for brands in all retail areas.

Growth in both private consumption and retail sales is stronger in Sweden than in almost any other European country and is forecast to outperform most other countries too. As a result, Uniqlo, Lululemon, Jimmy Choo, Muji and Cartier have recently opened stores in Stockholm. In addition there are many new international food and beverage players like Eataly, Joe & The Juice, Lett and Leon restaurants.

Simply put: Stockholm offers high purchasing power, one of Europe’s most popular tourist destinations and an attractive business environment.

Retail Guide Sweden & Stockholm >>>

What is the delivery address for Stockholm Fashion District?

Depending on where your delivery needs to go, you can choose the correct shipping address below!

Stockholm Fashion District, Stockholm Showroom
Augustendalsvägen 5B
SE-131 52 Nacka strand

Stockholm Shoe House
Cylindervägen 20
SE-131 52 Nacka strand

Fashion Business Days, Nordic Shoe & Bag Fair, Preview Fabrics & Accessories
Augustendalstorget 6
SE-131 52 Nacka strand


Stockholm Fashion District are proud to announce that we have signed the initiative Swedish Fashion Ethical Charter to actively work together with the industry on issues of diversity and social sustainability. Read more HERE!

Registration for fashion week in Stockholm Fashion District

How do I register to visit fashion week in Stockholm Fashion District?
The registration for fashion week in Stockholm Fashion District opens a couple of months ahead of the event and a link to register will be posted on the website and sent with invitations and newsletters.


Join us!

Do you want to present your brand at Stockholm Fashion District? Stockholm Fashion District is both a physical and digital hub for the fashion industry in Sweden. Here, designers make the first choices for their new collections when they look at textiles and accessories during Preview Fabrics & Accessories. Buyers from stores across Scandinavia get a good overview of all the season’s news when they make their purchases in showrooms and at trade fairs in the district. Current topics are raised during seminars and the industry meet at events and parties. Join us!


Sofia Lidgren, Project manager

Katarina Wåhlberg, Head of Customer Relations

Gunilla Grübb, Head of Public Relations

Janike Eleby, Head of Communication

Visit the district

Stockholm Fashion District is located in Nacka strand, Stockholm.

By car:
Follow Stadsgårdsleden from Slussen in central Stockholm towards Värmdöleden (route 222). Take exit Nacka strand and follow the signs towards “Fashion District”. Travel time approx 8 minutes.



Stockholm Fashion District offers many opportunities to create exciting content and efficient marketing of your brand directed directly to your target audience. Download the mediakit or contact us to exchange ideas!

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