THE WORLD’S BRIGHTEST FASHION AND DESIGN INDUSTRY

Do you want to develop your business? Do you feel that you are stuck in old strategies and knowledge or ready for a new step? Do you need new energy? Do you want to meet people in the same profession and create a network for the future? Welcome to seminars under the roof of Fashion Business Academy, seminars that can change everything!

In 2016, the Association of Trade Partners Sweden/Agenturföretagen, who runs Stockholm Fashion District, and Swedish Fashion Council founded Fashion Business Academy to offer a education and business networking platform. The platform is aimed at companies with growth potential in the design and fashion industry.

The Swedish design and fashion industry is taking another step forward towards becoming the world’s brightest entrepreneurs.

Welcome to Fashion Business Academy!

FASHION BUSINESS ACADEMY

What is it that makes some companies more successful than others, although they seem to work under the same conditions and with the same customers?

By working closely with seminar leaders and guest lecturers who are active in the business world as well as experts in their field, we ensure that Swedish design and fashion companies gain exclusive access to unique expertise. This would otherwise require years of practical experience or a budget that only large companies can match. In this way, a positive business development and strong national growth is promoted.

Fashion Business Academy is for those who run or are working with/for a company operating in the design and fashion industry, with accessories, bags, clothing, shoes, sports, textile, etc. It could be in a store, within a design company, as agent, designer, distributor, importer, with marketing, sales or as CEO.

In 2017, a pilot education program was offered to companies that wanted to develop and strengthen their position in the national and international market. Our ambition was to bring together a broad group of participants for a strong network and to benefit from each other’s different experiences.

Apart from the pilot program, an open seminar series with seminar leaders of distinction is also offered under the roof of Fashion Business Academy. New knowledge and inspiration is important. The intention is that each course participant will be able to use and re-connect their new skills to their own business.

Are you interested in future projects? Please email us!
info@fashionbusinessacademy.se

Program 2019

23 January

Workshop 23d of January, 2019 08.00-09.30

Sustainable materials

Immerse yourself in sustainable material during a workshop the 23d of January in Stockholm Fashion District.  We go through different product categories to see what changes you can make in details to make your choices and decisions more sustainable. Free for friends of the Stockholm Fashion District.

Adress

Cylindervägen 3, Nacka strand

Osa

https://preview.confetti.events/

Workshop 23d of January, 2019 08.00-09.30

Sustainable materials

Schedule 

Talks
Tags och labels, ACG Accent
Jeans, NETT Int.
Recycle, Rekotex
Fibrers – What is sustinable? Mistra Future Fashion

Workshop

Free breakfast

Contact
Sofia Lidgren, Janike Eleby

4 February

Talk, 4th of February 2019, 9.00 (seminar in Swedish)

Fashion talk with Diana Orving

We inaugurate fashion week in Stockholm Fashion District  with a conversation with Diana Orving about her dress featured on this season’s invitation.

Address
Augustendalsvägen 7, Nacka strand

Osa
https://sfdaw19.confetti.events/

Talk, 4th of February 2019, 9.00

Fashion talk with Diana Orving

Diana Orving,  When planning a new collection, what does the relationship between materials, fashion, movement and art means to you?

“I am very intuitive and instinctive when it comes to my choice of materials. A material’s tactile properties speak directly to me and awaken my imagination.”

Contact
Gunilla Grübb

4 February

Seminar, 4th of February, 2019, 9.20-10.00 (seminar in Swedish)

Achieving success in the relations with your customers and suppliers

Lecturer

Vanessa Leporati

The seminar with Vanessa Leporati focuses on service and consideration of the customers. Free for friends of the Stockholm Fashion District.

Address
Augustendalsvägen 7, Nacka strand

Osa
https://sfdaw19.confetti.events/

Seminar, 4th of February, 2019, 9.20-10.00

Achieving success in the relations with your customers and suppliers

Vanessa Leporati is a lecturer, educator and sales coach who leads individuals and teams to higher self-insight and companies for better communication and increased sales. Vanessa has extensive experience from the wholesale and retail industry after working in stores for many years and later as an agent with international fashion brands in her portfolio. Vanessa has also helped many stores and chains within retail to increase self-awareness in customer handling and increased sales.

Contact
Gunilla Grübb

6 February

Seminar, 6th of February 2019, 10.00-11.00 (seminar in Swedish)

Seminar on building your brand

What does it mean to start a new brand? How do you find the right target group and what should you think of? How do you surround yourself with the right network in order to reach the right people? Jennie talks about her experiences, share failures and successes stories.

Free of charge.

Lecturer
Jennie Rosén, CEO of Swedish Fashion Council. 

Address

Augustendalsvägen 7, Nacka strand

Osa

https://sfdaw19.confetti.events/

Seminar, 6th of February 2019, 10.00-11.00 (seminar in Swedish)

Seminar on building your brand

Swedish Fashion Council is an independent industry-owned forum with the goal of following fashion development and promoting, strengthening, supporting, inspiring and developing fashion companies to become competitive. The Swedish Fashion Council today offers “Fashion Intelligence” – business-relevant business intelligence analysis for the fashion and interior design industry, participates in research projects, runs the talent program Swedish Fashion Talents, the innovation platform Mode Hybrid, Vodden Fashionomics and arranges Stockholm Fashion Week. They also run the Shoe Council. The Stockholm Fashion Districts founder of the Association of Trade Partners Sweden is a partner of the Swedish Fashion Council

Contact
Gunilla Grübb

7 February

Workshop, 7th of februari 2019, 10.00-11.00 (seminar in Swedish)

Workshop in digital sales

Lecturer
Helena Hagströmer

During the workshop “How can brands and stores offer digital service and what does it mean?” Helena Hagströmer will give you strategies and concrete examples of how you can reduce customers’ uncertainty in the digital buying process. Free of charge.

Address

Augustendalsvägen 7, Nacka strand

Osa

https://sfdaw19.confetti.events/

Workshop, 7th of februari 2019, 10.00-11.00 (seminar in Swedish)

Workshop in digital sales

Helena Hagströmer has a background within H&M and Arket and built Gants new inhouse studio. In this workshop you will learn strategies and examples of how to reduce customer insecurity in the digital buying process, how to drive sales, reduce returns and work on building a brand online. How can added value be created by, for example, talking about transparency, sustainability and giving customers an insight “behind the scenes” through text and images on the website and through social media, in addition to providing good service to the customer online?

Contact
Gunilla Grübb

Lecturers 2019

ABOUT Anna-Karin Abdon

Anna-Karin Abdon work and runs the law firm Abdon Ab. Before starting her own business she worked several years at one of Stockholm’s major law firms. Anna-Karin Abdon specializes in agent and reseller law, intellectual property and commercial agreements and works primarily with companies active within design and fashion. Anna-Karin has studied law at Lund University, intellectual property law at Harvard University and is elected to the Legal Working Group at Internationally United Commercial Agents & Brokers (IUCAB). She is also co-founder of LIITAD, Lawyers in International Trade and Distribution, member of the Trade Law Committee, the International Chamber of Commerce, Sweden, and the Federal Lawyer of the Association of Trade Partners Sweden.

ABOUT Tove Westling

Tove Westling work in London and own and runs the PR agency Varg that primarily focus on Scandinavian fashion brands. Tove has worked and lived in London for over ten years and was involved in launching brands such as House of Dagmar, 2ND DAY, Swedish Hasbeens and Gudrun Sjödén in the UK market, and has also worked for further establishment of brands such as Filippa K and BACK with great success. During her very first job in the UK, in Danish DAY Birger et Mikkelsen, their press results increased by over 600% (!) She is one off the driving forces that help put Scandinavian fashion on the map.

ABOUT Mikael Ahlström

Mikael Ahlström is the CEO of the corporate group Britny and The Park and chairman of SUP46. He is a partner and member of the board of the digital media school Hyper Island and also a member of the board of the Swedish Transport Agency. Mikael shares his experiences and thoughts from day-fresh projects in the agencies as well as meetings and discussions with hundreds of advertising agencies and large companies around the world. Mikael has lectured for and worked with management teams within companies around the world such as IKEA, LEGO, TUI Group, Teknikföretagen, Adecco, KLM, Nike, Aftonbladet and the Government Offices, among others.

THANK YOU TO TILLVÄXTVERKET

The Swedish Agency for Economic and Regional Growth works to strengthen the companies’ competitiveness. Through knowledge, networking and financing, they create better conditions for existing and future companies and attractive regional environments where companies develop. They want to contribute to a Sweden with more companies that want, can and dare.