Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.
Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products like lingerie, athleiser and swimwear..
The Company and its partners and distributors operated in approximately 100 countries worldwide.

Guess Underwear & Beachwear, a brand extension from Guess? Inc., offers a wide range of in-style lines rooted in the brand’s DNA, comprising lingerie (for her), underwear (for him) , swimwear, activewear, nightwear and loungewear, as well as a hosiery line starting from FW18.
Designed for fashion-conscious women and men, Guess Underwear & Beachwear encompasses the Guess, G by Guess and Factory collections. The permanent collection is integrated with special seasonal lines and
collaborations with renowned fashion names.
Developed at the Guess headquarters in Lugano (CH), the Underwear & Beachwear collection acquired a global dimension in January 2016, and is now widely distributed in different regions, with a special focus on
USA, Europe and Asia.

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