In the year of 1853, the German-born Levi Strauss founded a company that began manufacturing and developing workwear. Initially, it was made in canvas and later on they began with denim.
Today, the company is one of the world's largest clothing companies and is mainly associated with jeans. But they also manufactures jackets, sweaters, shoes, various other garments and accessories.
Levi’s symbolizes a classic, simple but at the same time cool style.