The nomination procedure for sustainability prize Encouragement for Action 2020 is open. The interest for the price, that can be seen as an encouragement and inspiration for a more sustainable fashion industry, continues to stay strong and the jury groups consist of several new well-established names together with experts and jury members from previous seasons.
The winners of the four categories will be presented at a ceremony during Fashion Week Trade at Stockholm Fashion District, taking place on the 10th-15th of August 2020.
The positive and appreciated possibility to invite the general public to nominate their favorites is back this season as well. Furthermore, this will create an exciting mix when the fashion industry’s suggestions are mixed together with the general public’s favorites.
“We believe that encouragement and good examples will help inspire more to develop and offer new types of services and products at a higher speed. We are aware that the challenges in the fashion industry still aren’t solved, but what is important to highlight is that no one is alone with these challenges. The industry, as well as the consumers, will continue to find new ways to create a more sustainable environment and it is these pioneers that we want to award and encourage. Clothing is a basic product and it is also a way to express yourself. However, we do see an urgent need to find a way to build a more sustainable closet.” says Janike Eleby, Head of Communication, and Project Manager of Encouragement for Action together with Gunilla Grübb, Head of Public Relations, Stockholm Fashion District.
” We are currently facing a dramatic break-point where both traditional consumption patterns and old business models are challenged. Today we continually get terrifying updates about the climate change’s negative effect on our environment. However, there is also a more hopeful and positive side of it – when people get more aware about the situation, new solutions and ideas to create more sustainable fashion will increase. The fashion industry is one of the industries that has the highest impact on the environment today. This means that new innovations that are developed and used within the industry can, in a short period of time, do a great amount of good. Because of this, initiatives such as Encouragement for Action is so important: Not only to share light and encourage the positive examples, but also to share new knowledge.” says Philip Warkander, lecturer of fashion science, Lund University, and chairman of the Ethical Board of Encouragement for Action.
Nominate here: Encouragementforaction2020.confetti.events