WELCOME TO A NEW SEASON!
FASHION WEEK TRADE
10-15TH OF AUGUST 2020
STOCKHOLM SHOWROOM & STOCKHOLM SHOE HOUSE
WITH GUEST BRANDS.
This season, Stockholm Fashion District presents a program that you are welcome to participate in both digitally and locally in the district. See the detailed program and rsvp when you register!
We continue to explore the store of the future and investigate how the role of store personnel meets the stylist’s and their knowledge of clothing and curated wardrobes. Store personnel and buyers become the important link to how the consumer creates a curated wardrobe of beloved garments, bags, shoes and accessories with a mix of new, vintage and re:design as well as the necessary basic garments. As an example, we see stores that show their customers care by helping with selection, styling and by suggesting garments that fit with other things the customer has purchased in previous seasons.
These different times mean that our industry is facing its perhaps biggest challenge so far when we are to recover from the Corona pandemic. Together we investigate how the fashion industry will develop and what digital news the customer already has taken to their heart and what comes next?
WELCOME TO PARTICIPATE!
Read more about how we together take responsibility for each other’s health and well-being here!