Frequently asked questions

Stockholm Fashion District is an innovative and unique community and business venue with digital and physical showrooms open 365 days a year, fashion weeks with a focus on trade that brings together Swedish and international brands and buyers, textile events and forums for creativity and creation as well as the possibility for further development at seminars and workshops. The district is visited annually by designers, e-commerce, retail, international delegations, stakeholders and other fashion enthusiasts. Do you wish to know more about the district? Curious about what it means to participate at one of Stockholm Fashion District’s business venues? Below are some of the most common questions we get at SFD. If you do not find the answer to your specific question, please feel free to contact us so that we can help you.

  • Who can visit Stockholm Fashion District?

    Stockholm Fashion District is a business venue for those who work in the fashion industry, such as designers, e-commerce, retail, international delegations and other stakeholders.

    For those of you who do not work in the fashion industry but still have a great interest in fashion and style, we arrange several types of events.Keep an eye on our calendar for the next opportunity!

  • How can I use Stockholm Fashion District's platforms to reach my customers?

    Stockholm Fashion District offers many opportunities to create exciting content and effective marketing. Send us a marketing request here and we will get back to you to discuss the different opportunities for your brand. 



  • Join the SFD-team!

    Right now we have no vacancies, but are constantly looking for new stars and knowledge!

    Keep an eye on our social media for vacancies or send your CV and what you can contribute with to

  • Where is Stockholm Fashion District located?

    Stockholm Fashion District is located in Nacka strand, Stockholm. Below you will find the most popular ways to get to the district!

    By car:
    Follow Stadsgårdsleden from Slussen in central Stockholm towards Värmdöleden (route 222). Take exit Nacka strand and follow the signs towards “Fashion District”. Travel time approx 8 minutes.

    There are over 2000 parking spaces in the Stockholm Fashion District spread over three underground parking garages as well as outside. Follow the instructions after passing the tunnel to Nacka strand.

    By boat:
    SjöVägens boats depart from Nybrokajen with an estimated travel time of 25 minutes and a SL:s travel passes are valid. Strömma and Vaxholmsbolaget also operates Nacka strand.

    With public transport:
    Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes.

    From Handenterminalen in Haninge you can take bus 840 and from Fisksätra bus 465 gets you to Nacka strand. Bus 71 departs from Slussen (Glasbruksgatan) and travel through Sickla to Nacka strand.
    Timetable for public transport, SL.

    By taxi:
    Stockholm Fashion District recommends Taxi Stockholm (08-15 00 00), Taxi 020 (020-20 20 20) or Taxi Kurir (08-30 00 00).

    Waterfront walk/bike ride from Sickla or Södermalm:
    You can now get to us by an amazing walk or bike ride along the water. It is a 400 meter long walk on a wooden pier that stretches between Nacka Strand and Svindervik’s Herrgård, from there you can continue to Södermalm or Sickla.

    From Arlanda Airport:
    Take the Arlanda Express or Airport coaches to Stockholm Central Station. From there take the metro, red or green line south, to the station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes.
    Timetable for public transport, SL.

    From Bromma Airport:
    Take the Airport coaches to Stockholm Central Station. From there take the metro, red or green line south, to the station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes.
    Timetable for public transport, SL.

    From Stockholm Central Station / T-centralen:
    Take the metro, red or green line south, to the station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes.
    Timetable for public transport, SL.

  • I am looking for new brands for my store. How can you help me?

    How exciting that you are looking for new brands, then you have come to the right place!In Stockholm Fashion District you will find Swedish and international brands in women’s clothing, men’s clothing, children’s clothing, accessories, bags, women’s shoes, men’s shoes, children’s shoes, underwear, swimwear and interior design.

    You will find all brands under brands in the menu.

    Are you missing a brand?Please contact

  • What does it mean to be a Guest Brand during Fashion Week Trade?

    As a Guest Brand, you are welcome to book an area to meet your customers at with us during Fashion Week Trade. Here, the customer gets efficient meeting days and we help you with the service around the meetings. At Stockholm Fashion District, there are forums for development in topics such as digitization and sustainability, we offer business support as well as networking events where you can make crucial new contacts. Our focus is the business meeting and to link parts of the industry with each other. Visiting customers are buyers from e-commerce, independent stores, chains and department stores in Sweden and other parts of the Nordic region. You are responsible for booking meetings with your customers. We ensure that your customer will be inspired, can network and efficiently focus on planning for a new season.

    – Effective meetings with your customers.
    – Inspiration, new knowledge and service for you and your customers.
    – Overview of news & the upcoming season.
    – Opportunities for networking and new contacts.
    – Exchange of experiences with colleagues in the industry.
    – Seminars and workshops on current topics.
    – Marketing opportunities in Stockholm Fashion District’s channels.
    – Surprises and offers from Stockholm Fashion District’s partners.
    – VIP service with BMW Bilia Group.
    – Accessibility with three parking garages, hotels in the area, boats to the city and frequent bus traffic.

    Curious and wish to know more? Contact Amanda Heldring, Project Manager,

  • I want to exhibit with my company / brand at Stockholm Fashion District - where do I start?

    Stockholm Fashion District is organic and expands as needed, then shrinks to a size adapted to the needs of those who currently need to use the fashion industry’s business platform.

    During Fashion Week Trade, when Stockholm Fashion District is the largest, we cover over 20,000 square meters.At other times, an entire world can fit in a single showroom, a meeting room, a pop-up exhibition or an outdoor party in the Swedish summer night.

    Feel free to contact Sofia Lidgren,, to know more about our various trade fair concepts, conference rooms or exhibition spaces!

  • I want a showroom - where do I start?

    Contact us to get information about what is currently available in our two showroom buildings, Stockholm Showroom with 10,000 square meters of clothing and Stockholm Shoe House filled with showroom with shoes.

    As part of Stockholm Fashion District’s community, you get to take part of a large network of colleagues, a trade organization with over a hundred years of experience in international trade and a logistics department that receives and sends your packages regardless of whether you are in place at the time or perhaps on customer visits.In addition, joint activities and events are arranged so that your customers can have effective meetings and get inspiration while they visit you.

  • I want to join a network group?

    Under the roof of Trade Partners Sweden and at Stockholm Fashion District, several industry-focused networking groups gather to discuss current and specific issues.Do you want to join the group for fashion, shoes, textiles, interior design, underwear and bags?Store owners and buyers are welcome to Buyers Club.Feel free to contact us and we will tell you more!

Contact Stockholm Fashion District

Welcome to contact us.