Store of the month June: Sthlm Blvd
Sthlm Blvd is a retail chain that stands out for its strong focus on quality, sustainability, and personal service. The stores offer a carefully curated selection of Scandinavian fashion for both women and men, where timeless pieces meet a warm and inviting atmosphere.
This autumn marks an exciting shift, as the stores in Mood and Sollentuna Centrum will change their name to Marty. This is a natural step in the chain’s development following the acquisition earlier this spring, and it means that Sthlm Blvd becomes part of a larger group of eleven fashion stores located in Stockholm, Uppsala, and Skåne. With the same dedicated team and personal service, they look forward to taking the shopping experience to the next level.
We spoke to the team behind Sthlm Blvd to learn more about the stores and their journey:
How would you describe Sthlm Blvd to someone who hasn’t discovered you yet?
We offer an inspiring shopping experience with knowledgeable staff and a welcoming atmosphere. Our assortment always reflects the current season, making it easy to find something new and exciting that also stands the test of time. Whether you’re looking for something for work, a party, or simply want to refresh your wardrobe, you’re bound to find something that feels just right with us.
Which brands or pieces define your style right now?
On the women’s side, it’s Filippa K, Twist & Tango, Sand Copenhagen, and DAY Birger et Mikkelsen that set the tone. For men, our selection is mainly defined by Sand Copenhagen, Gant, and Björn Borg.
How do you approach sustainability when selecting brands and products for the store?
Sustainability is a key factor in our buying process. We prefer brands that take responsibility, whether it’s through the materials used, animal welfare, or fair working conditions. We aim to offer garments that are worth investing in. After all, the most sustainable item is the one you love, wear often, and keep in your wardrobe for many years.
You work a lot with a curated feel — how do you choose what gets to be part of the store?
Every brand and every piece is selected with great care. High quality is a must. Our foundation is Scandinavian minimalism, but we mix it with seasonal key pieces to create room for personal expression and inspiration. It should be easy to define your own style and feel confident in it.
What would you say sets Sthlm Blvd apart from other multibrand stores in Stockholm?
Beyond our unique brand mix, we place great emphasis on creating a welcoming atmosphere, where everyone who walks in feels seen and inspired. Our staff acts like personal shoppers, offering styling tips that elevate the entire experience. When you leave the store, you don’t just carry a new outfit — you take with you a new kind of shopping experience.
Which product in the store right now makes customers stop and say “wow”?
Right now, it’s our party dresses that draw the most attention, as well as the color palette of our linen shirts for both women and men. Our summer collection is full of color, and our customers really appreciate that!
