Our CEO, Helena Waker, joins the Be My Guest podcast: “Sometimes I had more LEGO than money”
Our CEO, Helena Waker, is featured in the podcast Be My Guest with Pernilla B. In the episode, she discusses the future of the fashion industry, exploring new business models, sustainability, digitalization, and global competition. You’ll also hear how her passion for the industry began during her studies and her time working as a sales associate at NK, ultimately leading to the creation of a district, a meeting place that has become essential for trade, networking, and continued education.
The episode also takes you on a personal journey, as Helena shares how, as a mother of young children, she decided to start her own business and went on to co-found a chain of toy stores, as well as work as an agent for several fashion and interior design brands.
Listen to the episode in Swedish here.
