Wax London

Wax London was founded in 2015 by three friends – Rich, Tom, and Steffy – in their London kitchen. The three friends, all from different backgrounds, met in London and commiserated on their unsatisfied desire to dress well, without breaking the bank. After two years of running the brand out of Rich’s kitchen, they moved into a studio and showroom space in Camden Town, where they continue to grow the business to this day.

Wax is invested in created elevated clothing that inspires confidence and self-expression. They blend British heritage, Mediterranean sensibility, and Indian craftsmanship through a London-centric lens. Designs are inspired by family, music, togetherness, the outdoors, parties, love, sport and London life.