Winners of Encouragement for Action category Sustainable Identity
For their strong identity, transparency, and clear positions.
A product or brand that with its sustainable identity has entered the market with a narrative. In the conversation about the product or brand, we become aware of sustainability as a starting point, which accompanies the product or brand in its encounter with the outside world.
Brixtol Textiles (2023)
Brixtol Textiles started in a small kitchen in Stockholm, Sweden circa 2011 by two longtime friends Gustav Kjellander and Emil Holmström.
The idea of parting with tradition and breaking the convention fuelled the birth of the brand and it became the manifestation of an idea in the shape of quality clothing inspired by a combination of British workwear and the 1960’s mod culture.
The name “Brixtol” is a combination of the south district in London called Brixton and the city of Bristol. Brixton, an area where bands such as The Clash has their roots and the City of Bristol, which is one of the true hangouts for the 1960’s mods. Gustav and Emil bring these elements to the brand, drawing influence and culture while still maintaining a Swedish/Scandinavian feel.
Photo: Rasmus Lindahl
Lars Wallin (2022)
Lars Wallin is one of the few top-class Nordic couture designers with over thirty years of experience. During his career, he has designed iconic garments for royalties, celebrities, and stars all over the world.
The brand heritage derives from the world of haute couture and has strong influences from French tailoring craftsmanship. A main source of inspiration has always been the female body, but the bearer of the garment is just as important. With the aim to design unique dresses with a life-long lifespan – making you feel both confident and comfortable in a mix of unique powerful glamour, chic style, and close attention to detail.
Photo: Linda Broström
Rave Review (2021)
Rave Review is a brand based in Stockholm which focuses on upcycling. The founders, Josephine Bergqvist and Livia Schück met during their studies at Beckmans School of Design and after graduation, they started Rave Review. Their goal was clear – the industry needs to change completely if it will have any chance to survive at all. They started to create high-end clothing from already existing materials, mainly home textiles. Their vision is to shift the industry to become more sustainable, at the same time as they are inspiring the fashion world.
Photo: Marc Asekhame @Bomba
Asket (2020)
Asket was founded in 2015 by August Bard Bringéus and Jakob Dworsky. Asket is on a mission to end overconsumption and restore value to the apparel industry. The approach is simple; do away with seasonal collections that only fuel a cycle of fast-consumption habits, instead replacing it with a single permanent collection of quality and timeless garments – produced under full transparency and accountability.
Bite Studios (2019)
BITE is a luxury womenswear label with a mission to create uncompromisingly sustainable yet thoughtfully designed clothes. Each piece is hand crafted and painstakingly tailored to ensure the perfect fit. BITE’s clothes are designed to be exceptional; to stand the test of time. They research their materials meticulously to find the finest quality natural organic fibers, recycled and low-impact fabrics complete with environmental and social certifications.
BITE was founded in 2016 by a collective of creative minds based between Stockholm and London. They aim to use their collective resources and experience to redesign the way they make and wear their clothes.
BITE Stands for: By Independent Thinkers for Environmental Progress
On the photo: Astrid Olsson accepting the award for Bite Studios in 2019.
Swedish Stockings (2018)
Each year, 8 billion pairs of tights are produced, worn once and then discarded. This makes the textile industry the second most polluting industry in the world. Stockings are made from crude oil and the production is very harmful to the environment.
Swedish stocking has revolutionized the market with its durable tights. In addition to offering fantastic quality, they produce with renewable energy sources from recycled materials, purify all water after de-dyeing and their factories are zero waste.
The latest addition to the Swedish Stocking’s product library is furniture in collaboration with furniture designer Gustaf Westman. The tables are produced from old tights and consist of 80-350 tights recovered from Swedish Stocking’s recycling program. Swedish Stockings are the world’s first eco-friendly stocking brand and they believe the world needs more innovative and environmentally conscious products to lead the way. They are proud to combine sustainability, quality and great design and hope our customers will feel the same pride in wearing them.
