F/ACT Movement is a project from Göteborgsregionen (GR) and Science Park Borås that is working towards a more sustainable production and consumtion of fashion and textiles.
F/ACT Movement inspires consumers to make more sustainable fashion choices and to use what is already in their wardrobes. This is done by local activities arranged together with municipalites, as well as through social media where local ambassadors (so called f/activists or fashion activists) spread inspiration about how they themselves create more sustainable wardrobes.
The project also supports companies and entrepreneurs who wishes to develop sustainable and circular products and services through the viewpoint of the new, conscious consumer and with the environment as a focus.
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