JBS of Denmark

Better Brands Agency proudly represents JBS OF DENMARK in Sweden, offering a curated selection of high-quality brands since 2023.

JBS was founded in 1939 as a family-owned Danish company. Since then, they have been a part of the story of Danish fashion and design – by creating underwear of the highest quality. The brand offers underwear as well as loungewear for both men and women. JBS of DENMARK uses the best blends of materials such as bamboo, organic cotton and wool. With a minimalistic nordic style and a very keen eye for comfort and detail JBS of Denmark raises the bar among our brands.