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EVERYDAY STYLE
JENSEN Women has again developed a collection of indispensable basic fashion in the new colours of the season. The style is feminine with a casual twist, and the collection is designed so it’s easy to mix and match the individual elements.
JENSEN Women makes it easy for women to freshen up their wardrobe without spending a fortune.
Autumn 2021 begins with a line made from light materials which at the same time provides a sneak peak at new, smart autumn colours such as terracotta and dusty blue.
The tones from the first drop of the season naturally fade into the next shipment, which continues with terracotta nuances but adds several new autumn colours such as indigo blue, denim blue, apricot, mustard yellow, dusty thyme green, and off-white.
The season is rounded off with deeper and darker nuances used in print motifs and in unicoloured elements. A beautiful, deep rhododendron red and a deep pink are among the main features combined with dark blue, grey, and black.
The look is feminine, and inspiration is drawn from nature in autumn – from withering flowers, umbellifer flowers, and wilted inflorescences with their dried, stylised, and somewhat graphical look. The inspiration can be seen both in the structure of the materials and in print motifs.
Some prints mix the inspiration from the world of plants with camouflage elements to form new, exciting patterns. And parts of the collection offer strong graphical and geometrical prints, and chequers remain important.
In terms of fashion details, JENSEN Women focuses on frills,
collars, and sleeves with puff and wrinkle eff ects.
Eff ects that give an antique look as if the material has been
aff ected by time are used in several styles.
Soft silk-cotton tank tops are among JENSEN Women’s basic
items of the season in autumn 2021. They’re available at favourable prices and offer great value for money.
In the beginning of autumn, JENSEN Women will present a
range of light styles such as T-shirts, skirts, cardigans, culottes,
and cropped trousers plus a program of a dress, a skirt and a
blouse with liberty print.
Later, basic items such as T-shirts with sleeves in diff erent
lengths will follow.
Beautiful knit items, both long and short - available in mel-
ange among other options - are also essential features of the
autumn collection.
Raw stone washed jeans combined with a soft , chequered
shirt and a vest is one of the key looks of the season from
JENSEN Women. Also worth mentioning are see through
knits as well as coated jeans in dark blue, coated jeans with
snake prints, and black raw jeans made from washed denim
with zipper details.
The trousers of the season are typically in superstretch.
New loungewear inspired models of loosely cut trousers with
tie string waists provide perfect comfort for everyday use.
For cool autumn days and really cold winter days, JENSEN
Women presents a varied range of outerwear including quilted and insulated jackets, a multifunctional chequered blanket jacket, trench coats, beautiful, long, doublebreasted
coats with wool looks and horn buttons, parka coats in Indian
ink, Inca gold, and black, as well as a cool oversized winter
jacket with a large hood.

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