Ready to take on the US? Apply for The Swedish Edit – NYFW

Our vice chair and general counsel Anna-Karin lived in New York for two and a half years before moving back to Sweden a year ago – and brings with her a perspective on the American market that’s hard to get from a distance. Here, she shares a tip ahead of this fall’s New York Fashion Week.

New York is a city where ideas, trends and business opportunities converge at a pace few other places can match. At the same time, it’s a market that sets a high bar for companies looking to succeed.

Many Swedish fashion and lifestyle brands see the US as the next natural growth market. But success takes far more than a strong product. Today’s American market is changing fast – new trade conditions, rising customer acquisition costs and shifting buying behavior mean a well-thought-out strategy is essential to building a lasting presence.

That’s why we’re glad to share The Swedish Edit – NYFW, an exclusive program organized by Business Sweden. Trade Partners Sweden is a proud partner of the initiative, and we see it as a unique opportunity for Swedish fashion and lifestyle companies to gain the right tools, knowledge and connections to succeed in the US market.

Over three intensive days in New York, participants get practical insights into everything from 3PL solutions, logistics and market entry to marketing, customer acquisition and how to build a strong brand in the American market.

The program runs alongside New York Fashion Week and combines expert knowledge, site visits, networking and experience-sharing with other Swedish brands on similar growth journeys.

For those of you considering the US, already selling there, or looking to take the next step in your expansion, this is a unique opportunity to gain inspiration, knowledge and a valuable network on the ground.

We hope to see several of our member companies take the chance to participate.

Read more about the program and how to apply here.