The latest report from McKinsey & Company: The State of Fashion 2025 – Challenges at every turn

The fashion industry is facing a turbulent period in 2025, according to the latest report from McKinsey & Company. However, despite the challenges, there are still growth opportunities for innovative and adaptable brands.

Here are some key points to keep in mind:
• 80% of industry leaders expect no improvement in the global fashion industry.
• Consumer confidence and willingness to buy are the biggest concerns for the coming year.
• New opportunities exist for brands that quickly adapt to changes.

Some trends to watch:
• Increased focus on value for money and affordable options
• The importance of an improved in-store experience
• The potential of the growing “Silver Generation” (50+)
• AI-driven product discovery in e-commerce

Read the full report from McKinsey & Company here.

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