Stockholm Fashion District presents Fashion Week Trade on the 3rd-8th of February 2020

A week dedicated to trade, inspiration, business meetings and development.

Fashion Week Trade has quickly been established as a platform in the forefront, an innovative business cluster that inspires and helps its visitors to expand their businesses. This season, Fashion Week Trade guides its visitors to a new world where AI, digitalisation and new business models are in focus with networking opportunities, seminars and workshops.

The interest in Stockholm Showroom and Stockholm Shoe House continues to grow each season. Brands such as Chantelle, Dbramante 1928, Dixie Coat, Flare, Nalho, Sperry, Pius Gabor and the agency Stajl has all seen the great opportunities and advantages with being part of the community at Stockholm Fashion District and have moved into new showrooms.

“As a premium brand with a high sense of fashion and with a sustainable drive we searched for a place in Sweden where we could have our base camp and present our handmade tech-meets-fashion accessories. We found Stockholm Showroom,which, like us, satisfy perfectly your needs.” says Marcus Johansson, Regional Sales Director Nordic, EE & Middle East, dbramante 1928.

More brands than ever have signed up for Nordic Shoe & Bag Fair and Fashion Business Days. SFD welcomes brands such as Jack&Jones, Tenson, Camper, Daily Sports, CU Jewellery, Ingnell Jewellery, Studio A, The Shoe Lace Brand and more to the district. The appreciated concept Playground, an area dedicated to kids’ fashion, returns with an increased number of brands and an inspirational exhibition area this season. On the 5th of February, Pauline Ström Gunnér will visit Playground at Fashion Week Trade to talk about the importance of networking, communities and trustworthy collaborations between brands and their target groups! A talk that is relevant for actors outside of the kids’ segment as well.

The platform Nordic Lab explores today’s climate for new brands. Workshops and speed dating together with passionate ambassadors who helps participating brands to plan their future.

Wednesday the 5th of February ends with Survival!, a fashion show signed Stockholm Fashion District, styled by Christopher Insulander. With Survival!, SFD wants to show the diversity and creativity that is found among the represented brands – a creativity that also can mediate to buyers and retailers. To create a dynamic atmosphere, the fashion interested public is invited to the fashion show.

On the 6th of February, focus will be on two important seminars about A.I. and digitalisation. This Thursday, SFD will also welcome Textile & Fashion 2030 to the district for the creative day seminar Textile Change 4 – Production.

SFD:s important iniative Buyers Club returns to Fashion Week Trade on Friday the 7th of February. This is a place for buyers to meet and discuss the opportunities and challenges in our changeable world. During the event, Nicklas Schedin, Grandpa, will share Grandpa’s journey towards becoming the store they are today.


Gunilla Grübb, Head of Public Relations, Stockholm Fashion District +46 70 209 30 57,

Janike Eleby, Head of Communication, Stockholm Fashion District +46 70 307 85 59,

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