The 2020 scholarship goes to companies with a view set on the future!

When the Association of Trade Partners Sweden appoints the scholarships of 2020 it is to four forward-leaning member companies with the common denominator to develop their digital knowledge and communication, who get a total of SEK 80,000.This year’s scholarship recipients are Andreas Ljungberg, Agency A, Helena Simeonsson, Helena Simeonsson Agenturer, Marge Svensson, Miramind AB and Kurt Klingberg, GospTenshi Stockholm, who are all awarded SEK 20,000 each to continue their journey towards the future.

“2020 has been the year of change for many of us. Covid-19 has changed the business climate and we all need to look at our business models and how we best can meet the future. For Trade Partners Sweden, it is important to be able to contribute and support our members on this journey. It is with pride that we today hand out this year’s scholarship of a total of SEK 80,000 to four companies that all have shown that they want to be well prepared to face the future,” says Helena Waker, CEO, Trade Partners Sweden and Stockholm Fashion District in a comment.

Agency A – With a vision of “custom made” shoes

Andreas Ljungberg runs an agency in the footwear segment. Agency A works closely with its brands and manufacturers and can offer “custom made”, almost tailor-made, collections for the store. Andreas will use his scholarship to develop his knowledge in digital design and, among other things, invest in a design program together with training to be able to even better help customers with their wishes.

Helena Simeonsson Agency – A sharper digital approach

Helena Simeonsson runs an agency with seven brands in the women’s wear segment and has her showroom at Stockholm Fashion District. Mutual respect and honesty are key words for Helena, who over the years has gained a loyal customer base of stores and customers. Helena will use the scholarship to learn more about digital tools, produce better video meetings and develop her knowledge in social media.

Miramind AB – Bridge the physical distance with the help of digitization

Miramind AB, an agency in women’s wear, is run by Marge Svensson. Marge has a showroom at Stockholm Fashion District and her customers are found all over Sweden. Marge will use the scholarship to invest in digital tools and courses to create a stronger digital presence.

Gossip – Sustainability and communication in focus

Gossip is a Swedish clothing brand run and designed by Kurt Klingberg and Jeanette Stenberg since the start in 1996. Sustainability is a matter of the heart for Gossip, who continuously pushes the issue with its suppliers and producers. They wish to use the scholarship to immerse themselves in the production process and the ecological certifications they strive for, as well as to improve their digital communication to customers and consumers.

The scholarships were awarded on November 12 in connection with Trade Partners Sweden’s digital autumn meeting broadcasted from Stockholm Fashion District.


Janike Eleby, Head of Communication, Trade Partners Sweden
+46 70 307 85 59,

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