Swegmark

Who are we?

We are Swegmark – a Swedish family-owned company rooted in the textile town of Borås, with over 85 years of experience. We create comfortable, sustainable underwear, sports bras and swimwear with a perfect fit and comfort you can truly feel. We believe that quality lies in the craftsmanship and the smallest of details.

That’s why we develop every garment with care – right down to the very last seam.

Comfort Made to Last

To us, comfort is more than a feeling. It’s part of our DNA. It’s about inspiring every woman to live a sustainable and comfortable everyday life, where she feels supported – every single day. From the early morning as she gets dressed, to the gym session, to that evening swim in the lake.

She deserves to feel truly comfortable. All her life.