DKNY Sleep & Loungewear
New York-based fashion house DKNY was founded in 1984 gaining
instant recognition for its wearable basics.
The brand shot to fame thanks to its chic ready-to-wear collections
designed around the concept of Seven Easy Pieces that could be
worn together to create multiple looks.
“So many women find assembling the right clothes bewildering
Karan told a reporter at the time.
“They’ve discovered fast ways to put food on the table, but they do
not know how to get their wardrobes together easily.”
Karan’s collection was based on the idea that with the right basics, a
woman could accomplish anything.
It certainly struck a note with her audience at a moment when
women were transcending career stereotypes and aiming to shatter
the glass ceilings of corporations and politics. And her approach still
makes sense today, as Karan continued to update and refine her
designs with an acute sensitivity for women and their relationships
with their bodies.
A global success, DKNY is synonymous with modern luxury and has
built a strong celebrity following over the years. Known for its
contemporary womenswear, today the brand boasts 70 store
locations across the world.
DKNY nightwear is pretty and practical, boasting chic pajama sets,
cozy onesies and luxurious nightshirts.
Finding inspiration in the confidence and attitude of a true New
Yorker, their latest Intimates, Sleepwear and Hosiery campaign
features actress and model Emily Ratajkowski.