Stockholm Fashion District is a unique and innovative business venue with 150 showrooms open 365 days a year, fashion weeks gathering 900 Swedish and international brands as well as forums for creativity and further development under the roof of Fashion Business Academy. The district is visited annually by designers, e-tail, retail, international delegations, stakeholders and other fashion enthusiasts. Welcome to Stockholm Fashion District.

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Fairs & Showrooms


Next event: Buying days in Stockholm Shoe House

Sneakers lovers sometimes need a dressed shoe, and those who walks in the heels sometimes walks in the woods! Whether you are looking for something unique or want to see the news from the most well-known brands, you’ve come to the right place. Look at the new models and colors in peace and quiet, figure out what worked best for others with your suppliers and colleagues in the industry, maybe a new segment or an old favorite with new details may be what the customer longs for without yet knowing about it?

Welcome to buying days at Stockholm Shoe House the 15th-16th of March!

Breakfast seminar


Trendmark acquires Swedish brand Jofama

Trendmark AB, representing carefully selected and world-leading brands in clothing and footwear and with a broad experience in marketing acquires the prestigious Swedish fashion brand Jofama, founded in 1926. Trendmark will operate in the same spirit to ensure Jofama’s strengths in design, fit and quality. This is to maintain the strong customer satisfaction that the brand has with both retail customers and end consumers.


New brands in the district this season

At Stockholm Shoe House we welcome Nalho, Pius Gabor Sperry and Waldläufer.
Adam Shoes, Ambitious, Camper, Columbia Sportswear, Copenhagen Footwear, Copenhagen Shoes, KMB, Levis Kids, Nation of Nomads, Re-tach, Salcan, Skinners, Sorel, Studio A, Tenson and The Shoe Lace Brand are new brands at the show Nordic Shoe & Bag Fair.
At Fashion Business Days, the following brands are new: Annie Frost, Arock, Astrid & Agnes, CU Jewelery, Daily Sports, IOAKY by Fanny Ek, Ingnell Jewelery, La Maison Bagatelle, Les Georgettes, Pantolin Jewelery, Pfg Stockholm, Saint James and Sägen.
Welcome to Stockholm Fashion District.

Everything about the show signed Stockholm Fashion District

You can find the pictures and more information here!

Stockholm’s guide from our district friends

Christofer Insulander is the stylist behind the show Survival signed Stockholm Fashion District. Here is his Stockholm guide!

Hi Christopher Insulander, what is Stockholm’s best meeting place for a business meeting?
“I usually ask to meet people on their turf, that is, they get to decide. It is an easy way for the other party to feel comfortable. Otherwise, I usually prefer discrete places, as I much prefer to be able to talk undisturbed than being in the “right” place.”


Press releases concerning Fashion Week Trade at Stockholm Fashion District

Between the 3-8th of February, 2020, Fashion Week Trade takes place at Stockholm Fashion District (SFD). Under the theme Artificial Intelligence (AI), digitalisation and to level up, SFD wants to inspire exhibiting brands and visiting retail and e-tail to explore the digital world in depth through an exciting program of exhibitions, workshops, talks and speed dating. At Stockholm Fashion District, buyers, stores, rising fashion stars, established brands, media and other stakeholders meet to plan next season, network and collaborate. The district is a cluster and a business platform for the Swedish fashion industry.

Press releases concerning Fashion Week Trade at Stockholm Fashion District 1/2020
2019.11.18 Fashion Week Trade at Stockholm Fashion District autumn/winter 2020
2019.10.30 Stockholm Fashion District steps into the future!
2019-10-01 Stockholm Fashion District starts next season with a stronger and wider offer



The registration to exhibit at next Fashion Week Trade that takes place between the 3-8th of February 2020 is open!

Stockholm Fashion District welcome brands with a more comprehensive and wider selection of ways to use the platform as their own arena with the aim to make business more fun and effective. Welcome to test new business models and new ways to meet.

The permanent showrooms at Stockholm Showroom and Stockholm Shoe House are open February 3-8, 2020. Between February 5-7, 2020, guests are welcomed to Fashion Business Days and Nordic Shoe & Bag Fair. Together, the arenas create a vibrant and efficient business meeting place with an eclectic selection of brands where buyers, suppliers and designers from the fashion industry gather.

Do you have an interesting brand or provide a service that the fashion industry needs? Contact us, we are currently planning for next season!



MEDIA KIT Stockholm Fashion District

Questions or ideas? Contact Sofia Lidgren,


All brands

+46 (0)8 411 00 22 Monday – Friday 09.00-17.00
Address: Stockholm Fashion District, Augustendalsvägen 7, Box 107, SE-131 52 Nacka strand, Sweden.
Delivery address and logistics center: Stockholm Showroom, Augustendalsvägen 5B, SE-131 52 Nacka strand, Sweden.
Address, Association of Trade Partners Sweden: Vasagatan 46, p.o. box 3146, SE-103 62 Stockholm, Sweden.

Do you want to be a part of Stockholm Fashion District Team? All recruitment via Fredrik Ågren, Key Search Scandinavia,

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