Stockholm Fashion District is a creative, vibrant and innovative district for the Swedish fashion industry. The district is a hub for business and creativity with showrooms, trade fairs, buying days, production, pop up events, education and business development for the fashion industry.

Each season, 900 Swedish and international brands show their new collections or attend one of the many events organized in the district. Stockholm Fashion District is a unique platform founded by and for the Swedish fashion industry by the Association of Trade Partners Sweden. Welcome to Stockholm Fashion District.



Fairs & Showrooms


From our press office: Concrete cooperation with Bea Szenfeld

Stockholm Fashion District is proud to announce that the creator Bea Szenfeld is linked to the district. Through recurring exhibitions and as a guest creator behind the season’s image, the collaboration is presented.

“People from the fashion industry and other creative industries pass through Stockholm Fashion District daily and therefore I have chosen the district as one of my permanent exhibitions,” says Bea Szenfeld in a comment about the cooperation.


The registration to next season is open!

Registration for fashion week in Stockholm Fashion District the 13-18th of August 2018 is now open!

Fashion week in Stockholm Fashion District offers several options for those who want a physical place where you can receive buyers, press and other stakeholders. The showrooms are for those with a greater need to use it as you wish 365 days a year. The trade fairs are for those who need to be in place during the fashion weeks as a service to your customers.

Your options:


Stockholm Fashion District strengthens the business relationship with Japan

In 2018, Japan and Sweden celebrate 150 years of diplomatic relations. This will be highlighted through a series of business-related activities aimed at strengthening ties between Japan and Sweden. In parallel with this, a new EU-Japan Free Trade Agreement was completed in December 2017. The trade agreement means that Japan, in the future, will become increasingly important as a trading partner for Swedish companies.


Superga x Alexa Chung

In 2011, the English model, designer and TV personality Alexa Chung were the face of a campaign for shoe brand Superga, exhibitor in Stockholm Fashion District during Nordic Shoe & Bag Fair, and since then she has been an ambassador for the brand. Their collaboration has now taken one step further and a collection in her name for Superga is now launched.



Mikael Gille, founder of MG Agenturer representing shoe brands such as Odd Molly, Philip Hog and Toms, which is the best bar or restaurant in Stockholm?
-Being a dad to toddlers, my days at the pub are rare, but Riche is always a winner. When talking about food I must say my local restaurant Docklands. Nice people, great food and a fantastic view of Djurgården across the water.


Hello Philip Warkander, doctorate in Fashion Science!

Philip Warkander is the world´s first doctorate in Fashion Science. We asked him a couple of questions about the nature of fashion and its future: How can we readjust our business models to be more sustainable in our consumption and is there any trends to follow or how should we think when the seasons trends do not appear as clear?


Lacoste changes their logo

Lacoste’s iconic logo, the green crocodile, is temporarily replaced by images of endangered species. It is in co-operation with the International Union for Conservation of Nature (IUCN), where ten endangered species have taken place on custom-designed picnic shirts. The limited collection consists of exactly 1775 sweaters, the total number of animals left of the endangered species. Watch the movie here!


What characterizes a Fashion Icon? When do you become an icon and how? This is something that is not always easy to put your finger on. It may be a special look (like in the case of Karl Lagerfeld), a personality extravaganza (like in the case of Iris Apfel), an ability of great storytelling (like Acne) or for long and faithful service. Rohdi Heintz managed to pin all of these. Rohdi was an extremely talented and creative designer with the ability to always be at the forefront and very confident in his style. “I don’t care for overnight sensations” as he used to say.


Hi Anders Rangenstedt, Stayhard!

We met Anders Rangenstedt during fashion week at Stockholm Fashion District and took the opportunity to ask him a few questions!

Hi Anders Rangenstedt, Purchasers External Brands, Stayhard, tell us a bit about Stayhard!
– Stayhard is Sweden’s leading online fashion store for men with over 250 brands in its portfolio. With a main focus on simplicity and flexibility, Stayhard has delivered male fashion since 2005, focusing on the modern and urban man. Wether it´s for the everyday life, work or festive, stayhard puts the man in focus and has a carefully picked assortment containing everything from clothes, shoes, accessories, skin care and training. Stayhard is a part of Ellos Group since 2014 with its headquarters in Borås.


Two new sneaker concepts

Scorett invests in sneakers with their new concept Sneakers Corner in Gothenburg. The idea of the new concept is to create an interesting and inspiring environment that offers the sneaker-interested consumer more than shopping. Sneaker trends, an art gallery and arcade games such as the classic Pacman will attract the consumer. Later this spring, the next store opens in Malmö.

Stadium Group are also set to invest in sneakers and are opening up the new Sneaker Point store concept. On the 20th of March, they launch their e-commerce platform and the first physical store opens two days later in Norrköping. In April, it is Malmö’s turn to get a Sneakers Point store. The concept will be a destination for anyone who loves sneakers and targets sneakers fans and a younger audience.

Photos from fashion week in Stockholm Fashion District

Are you in any of the photos? See all pictures from fashion week in Stockholm Fashion District and follow us on Facebook here!

Stockholm in our hearts: Where to eat, drink and shop like a local!

Hi Dwayne Antonio Edmondson, purchasing manager at Babyshop Group, which is your favourite bar or restaurant in Stockholm?
“My favorite restaurant is Lao Wai, it’s the best vegan food in town. A favorite bar is Brewdog Bar on Södermalm, lots of nice beers on tap which reminds me of a bar in the East Village of NYC I used to go to when I lived there.”


The Brand Guide 1/2018 is here!

The new Brand Guide packed with news from the district and also with contact information for all brands has arrived! Download the digital version HERE, or welcome to stop by and get your printed version of the Stockholm Fashion District Brand Guide 1/2018!

All brands

+46 (0)8 411 00 22
Address: Stockholm Fashion District, Augustendalsvägen 7, Box 107, SE-131 52 Nacka strand, Sweden.
Delivery address and logistics center: Stockholm Showroom, Augustendalsvägen 5B, SE-131 52 Nacka strand, Sweden.
Address, Association of Trade Partners Sweden: Vasagatan 46, p.o. box 3146, SE-103 62 Stockholm, Sweden.

Do you want to be a part of Stockholm Fashion District Team? All recruitment via Fredrik Ågren, Key Search Scandinavia, Temporary reinforcement at fairs & events and for internships, please contact Jessica Johanneson,