Stockholm Fashion District is a unique and innovative business venue with 150 showrooms open 365 days a year, fashion weeks gathering 900 Swedish and international brands as well as forums for creativity and further development under the roof of Fashion Business Academy. The district is visited annually by designers, e-tail, retail, international delegations, stakeholders and other fashion enthusiasts. Welcome to Stockholm Fashion District.

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Fairs & Showrooms


Fashion Week Trade – plan you visit

A warm welcome to a new season at Stockholm Fashion District! We will start this season by inviting you to Fashion Week Trade, 3-8th of February, 2020. Our ambition is to offer effective business opportunities, give you an overview of next seasons trends, new inspiration and market intelligence and host talks about our industry´s future where you can expand your network.

Register for the week and see the program here


Fashion Week Trade – From the program


Playground, an area dedicated to children’s brands with personal meetings in focus. Here, buyers and kids brands can meet for inspiration, to network and together create new business opportunities!

Participating brands:
Bagheera, Birkenkstock, Brasko, Gulliver, Hummel, Kavat, Kuoma, Reima, Skechers, S’Oliver and Viking Footwear.


Fashion Week Trade – from the program

Starstudio PR x Stockholm Fashion District

Welcome to check out coming jewelry trends and get inspiration at Starstudio’s PR Lounge during Fashion Week Trade. The jewelry brands that participate are here to network, meet stores and buyers and spread some extra glam! Maybe it’s time for your store to pick up a new jewelry brand? Swing by Starstudio’s PR Lounge for a cup of coffee and nice conversations!

Annie Frost, Astrid & Agnes, AROCK, CU Jewelery, Ingell Jewelery, La Maison Bagatelle, Pantolin Jewelery, Loluma´s, PFG Stockholm, Studex Scandinavia and Sägen.


Next event: Preview Fabrics & Accessories

Welcome to Preview Fabrics & Accessories!

Here, you can get a sneak peek at the new textile collections before the international fairs. Within the walls of this fair, an enormous amount of knowledge can be gained from the experts on textile materials and accessories exhibiting

Opening hours:
Wednesday the 22nd January kl. 09.00-18.00
Thursday the 22rd  of January kl 09.00-16.00

Where: Cylindervägen 3, Nacka strand

Register here

This season we have chosen three topics within sustainability and garment care to throw ourselves in with help from experts within these areas! These areas are fashion tech together with Atacac, sustainable denim with Nudie Jeans and last but not least, sustainable washing and garment care advice together with Washologi. The talks are followed by a round table discussion.

When: Wednesday 22nd of January, approx.08:00 to 09:30. We know it´s early, but breakfast is on us!
Where: Cylindervägen 3, Nacka strand

RSVP when you sign up for Preview Fabrics & Accessories.



Press releases concerning Fashion Week Trade at Stockholm Fashion District

Between the 3-8th of February, 2020, Fashion Week Trade takes place at Stockholm Fashion District (SFD). Under the theme Artificial Intelligence (AI), digitalisation and to level up, SFD wants to inspire exhibiting brands and visiting retail and e-tail to explore the digital world in depth through an exciting program of exhibitions, workshops, talks and speed dating. At Stockholm Fashion District, buyers, stores, rising fashion stars, established brands, media and other stakeholders meet to plan next season, network and collaborate. The district is a cluster and a business platform for the Swedish fashion industry.

Press releases concerning Fashion Week Trade at Stockholm Fashion District 1/2020
2019.11.18 Fashion Week Trade at Stockholm Fashion District autumn/winter 2020
2019.10.30 Stockholm Fashion District steps into the future!
2019-10-01 Stockholm Fashion District starts next season with a stronger and wider offer



The registration to exhibit at next Fashion Week Trade that takes place between the 3-8th of February 2020 is open!

Stockholm Fashion District welcome brands with a more comprehensive and wider selection of ways to use the platform as their own arena with the aim to make business more fun and effective. Welcome to test new business models and new ways to meet.

The permanent showrooms at Stockholm Showroom and Stockholm Shoe House are open February 3-8, 2020. Between February 5-7, 2020, guests are welcomed to Fashion Business Days and Nordic Shoe & Bag Fair. Together, the arenas create a vibrant and efficient business meeting place with an eclectic selection of brands where buyers, suppliers and designers from the fashion industry gather.

Do you have an interesting brand or provide a service that the fashion industry needs? Contact us, we are currently planning for next season!



MEDIA KIT Stockholm Fashion District

Questions or ideas? Contact Sofia Lidgren,


All brands

+46 (0)8 411 00 22 Monday – Friday 09.00-17.00
Address: Stockholm Fashion District, Augustendalsvägen 7, Box 107, SE-131 52 Nacka strand, Sweden.
Delivery address and logistics center: Stockholm Showroom, Augustendalsvägen 5B, SE-131 52 Nacka strand, Sweden.
Address, Association of Trade Partners Sweden: Vasagatan 46, p.o. box 3146, SE-103 62 Stockholm, Sweden.

Do you want to be a part of Stockholm Fashion District Team? All recruitment via Fredrik Ågren, Key Search Scandinavia,

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