Stockholm Fashion District is a unique and innovative business venue with 150 showrooms open 365 days a year, fashion weeks gathering 900 Swedish and international brands as well as forums for creativity and further development under the roof of Fashion Business Academy. The district is visited annually by designers, e-tail, retail, international delegations, stakeholders and other fashion enthusiasts. Welcome to Stockholm Fashion District.

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Fairs & Showrooms


Press release 2019.11.18: Fashion Week Trade at Stockholm Fashion District autumn/winter 2020

Between the 3-8th of February, 2020, Fashion Week Trade takes place at Stockholm Fashion District (SFD). Now the program is presented and at the same time the visitor registration opens for the new season.

Under the theme Artificial Intelligence (AI), digitalisation and to level up, SFD wants to inspire exhibiting brands and visiting retail and e-tail to explore the digital world in depth through an exciting program of exhibitions, workshops, talks and speed dating. At Stockholm Fashion District, buyers, stores, rising fashion stars, established brands, media and other stakeholders meet to plan next season, network and collaborate. The district is a cluster and a business platform for the Swedish fashion industry.

We see that the fashion industry is a fast-paced and curious industry that enjoy testing new business models and new technology. As a cluster and trading platform, we have the opportunity to give fuel to the development that will only go faster as fashion entrepreneurs gain more knowledge and take the time to explore new land. The collaboration with Hyper Island is fully in line with the knowledge boost we want to infuse in the fashion industry,” says Helena Waker, CEO of Stockholm Fashion District.

Technological advances are changing our way of living and working. Business models are developed and customer requirements are intensified. We are delighted that Stockholm Fashion District has chosen Hyper Island as a partner to help companies with the challenges that follow in the digitalisation path,” says Mikael Ahlström, partner, Hyper Island.

In collaboration with Hyper Island, Stockholm Fashion District will guide their visitors in the digital world and explain the definition of Artificial Intelligence (AI) and how the fashion industry with the help of AI can expand, develop and create new opportunities. The theme of AI, digitalisation and to level up is manifested through the image of the season, which springs from the collaboration interpreted by Johanna Molin, Digital Media Creative student at Hyper Island:

I used the phone in this image just not as a phone, but also as a mirror. We tend to look for new inspiration through social media and apply them to ourselves. It’s not only you, it’s not only me, most of us do, and the real question might be who isn’t?

To register for Fashion Week Trade, visit where the program is presented.


Gunilla Grübb, Head of Public Relations, Stockholm Fashion District
+46 70 209 30 57,
Janike Eleby, Head of Communication, Stockholm Fashion District
+46 70 307 85 59,​

Stockholm Fashion District is a unique and innovative business venue with 150 showrooms open 365 days a year, fashion weeks gathering 900 Swedish and international brands as well as forums for creativity and further development under the roof of Fashion Business Academy. The district is visited annually by designers, e-tail, retail, international delegations, stakeholders and other fashion enthusiasts. Trade Partners Sweden is the founder of and operates the Stockholm Fashion District for the fashion industry in Sweden.

Stockholm Fashion District steps into the future!

During Fashion Week Trade, February 3-8,2020, Stockholm Fashion District launches a new platform for creative presentations and fashion shows and at the same time open up for the opportunity to create public events.

Stockholm Fashion District has a strong reputation of being a dynamic and powerful meeting place. During Fashion Week Trade, the district is expanded to give room for meetings, the development of new skills and creativity along with the obvious and important trade perspective. Now, the offer is further strengthened with an arena for creativity with presentations, fashion shows and public events. At the new platform brands get further opportunities to showcase their design and creative process in meetings with buyers and in some cases even with end consumer. This direct contact will give insight to the creative process, the importance of sustainable consumption, raises the status for the fashion industry and will provide feedback for a more market-adapted production.


Next event: Seminar with Cay Bond

Courage and consideration, to take responsibility and guard our creative ability. These are the topics trend analyst, writer and lecturer Cay Bond will talk about when she visits Stockholm Fashion District on November 25th to share her analysis of current influences in our society and on the market. Cay found the inspiration to the seminar when visitingFnac, an art fair in Paris, and saw the artwork by Ruud van Empel (see picture). (more…)


The registration to exhibit at next Fashion Week Trade that takes place between the 3-8th of February 2020 is open!

Stockholm Fashion District welcome brands with a more comprehensive and wider selection of ways to use the platform as their own arena with the aim to make business more fun and effective. Welcome to test new business models and new ways to meet.

The permanent showrooms at Stockholm Showroom and Stockholm Shoe House are open February 3-8, 2020. Between February 5-7, 2020, guests are welcomed to Fashion Business Days and Nordic Shoe & Bag Fair. Together, the arenas create a vibrant and efficient business meeting place with an eclectic selection of brands where buyers, suppliers and designers from the fashion industry gather.

Do you have an interesting brand or provide a service that the fashion industry needs? Contact us, we are currently planning for next season!



MEDIA KIT Stockholm Fashion District

Questions or ideas? Contact Sofia Lidgren,

It’s trade fair season – preparations for a successful trade fair!

A new season is approaching and the preparations for the spring trade fairs are in full swing! To help you get ready for the new season we asked Stockholm Fashion District´s project manager Sofia Lidgren to share her best trade fair tips. Why is it important to have booked meetings? Sofia shares her secret tips that will make you the most popular exhibitor at the fair!

What can you expect at a trade fair today?
“You can expect nice looking and creative stands, interesting seminars, fun events, an opportunities to network with colleagues in the industry and above all, a perfect opportunity to meet new and future customers in a time-efficient manner. However, it is important to remember that your time at the fair is limited. Therefore, it is important to carefully plan your time and set reasonable goals for how to use it. Ask yourself, how long your meetings are in general? Can you optimize the time before and after the meeting? Are there any extra resources that you can bring to optimize your time? A tip from me to keep the motivation and energy on top, is to set personal goals during the fair, such as collect more leads  or business cards than previous fairs. But most important of all is to have pre-booked meetings!”


Feminist politics cause action for Swedish fashion industry

Facing the socio-cultural challenges will help the Swedish fashion industry to move forward towards a more sustainable future. As a fast-growing industry, focus must be on all sustainability aspects – environmental, economic and socio cultural. Minister for Foreign Trade, Ann Linde, is backing the industry with a new feminist trade policy discussed today at Stockholm Fashion District.


Thank you for this fashion week trade at Stockholm Fashion District!

Dear colleagues in the fashion industry,

Thank you, it has been a great honor for us to take care of you during fashion week trade in Stockholm Fashion District! We have seen how you had business meeting after a business meeting, shook hands, exchanged business cards and also took the time to go to seminars, talks and unwind at SFD Open Air with something cold to drink. Good work!

Thanks for the fantastic response to Encouragement for Action 2019 (read more here!), of the exhibition with Beckman’s School of Design which is based on this season’s theme Collaboration, and to all you stores who participated in the talks during Buyers Club and exchanged experiences and gave each other valuable energy. We landed in a common hashtag, #levandebutik, to show that the physical store is upmost alive. We will continue with these important conversations!

We look forward to welcoming you to the district again this fall. Save the date for the next fashion week trade on February 3-8, 2020!

Warm regards,

the team behind Stockholm Fashion District


The fashion companies Bite Studios, Re:newcell, ATACAC and Nudie Jeans have today been awarded Encouragement for Action 2019 for their sustainability work. The companies are pioneers in sustainability and have, thanks to a strong conviction, creativity, courage, new business models, new technology, an innovative power, an interest in developing new ideas and communicating their values, caught the attention of the fashion industry.


The new Brand Guide is finally here!

Each new season, Stockholm Fashion District publishes a new Brand Guide and the S/S 2020 issue is finally here. Read it online, or rather, come by and get your own copy!

Brand Guide 2/2019


All brands

+46 (0)8 411 00 22 Monday – Friday 09.00-17.00
Address: Stockholm Fashion District, Augustendalsvägen 7, Box 107, SE-131 52 Nacka strand, Sweden.
Delivery address and logistics center: Stockholm Showroom, Augustendalsvägen 5B, SE-131 52 Nacka strand, Sweden.
Address, Association of Trade Partners Sweden: Vasagatan 46, p.o. box 3146, SE-103 62 Stockholm, Sweden.

Do you want to be a part of Stockholm Fashion District Team? All recruitment via Fredrik Ågren, Key Search Scandinavia,

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