Stockholm Fashion District is a creative, vibrant and innovative district for the Swedish fashion industry. With its location in Nacka strand, Stockholm Fashion District is a hub for business as well as creativity with showrooms, trade fairs, buying days, production and pop up events. Welcome to Stockholm Fashion District.

Fairs & Showrooms


Welcome to a new season in Stockholm Fashion District!

We are excited to invite you to a new season and fashion week in Stockholm Fashion District between the 5th-10th of February, 2018.

Pre-register HERE.


This year’s honorary award at the Habit fashion gala went to Ulrika Nilsson, JUS!

JUS has been an institution in fashion in Sweden for over 25 years. We met with Ulrika Nilsson, founder of JUS, to talk about fashion, buying and about the customer.

Tell me when your interest in fashion was awakened?

“I was a punk in my youth. I made my mother sew spotted and checkered skirts. Coincidences led me to fashion, I was actually more interested in literature. Johan Lindeberg and I met, which led me to become part of Diesel Sweden.

Tell us about JUS?

“When I started with JUS, I saw fashion as much more political than I do today. JUS might have been perceived as somewhat messier, a little harder. Today, it’s more poetic. Then, England and street art was a strong influence, today I’m more inspired by Belgium and Japan.


Textile news for season s/s 2019

Welcome to view the first textile for season S/S 2019 on the 7th of December when we invite designers and buyers from Scandinavian fashion brands. At Stockholm Showroom, Augustendalsvägen 7, Nacka strand.

Full  collections for season s/s 2019 will be presented during Preview Fabrics & Accessories between the 24th-25th of February, 2018. At Svenska Bilfabriken, Cylindervägen 3, Nacka strand.

Moore info HERE.


Stockholm Fashion Districts CEO awarded with Boosting the capital-prize

Today, on the 7th of November 2017, Stockholm Fashion Districts CEO and founder will be awarded the Boosting the capital-prize. Boosting the capital is the Stockholm Chamber of Commerce’s award for people who make our capital region more enjoyable, more innovative, inclusive and outgoing. Initiatives and projects that simply boost Stockholm! Motivation: For the initiative Stockholm Fashion District where Helena Waker has managed to gather a previously divided industry and created a cluster and a meeting place for all of Sweden’s fashion industry.

The world of Yves Saint Laurent with Susanna Strömquist

Hi, Susanna Strömquist, freelance fashion journalist commissioned by Dagens Nyheter Kultur and ELLE. What is your relationship to Yves Saint Laurent?
– From a fashion-historical perspective, Yves Saint Laurent is the 20th century’s most significant name. The designer who captured the spirit of the 1960s and launched trend-setting pre-porter collections when the haute couture began to feel misplaced. But to me personally, he also became a representative of the old guard that had become mossy when I first began to report from the displays in Paris in the early 90’s – before all began to be about heritage and archive design.


Icons – Katja of Sweden

Under the headline Icons we’re sharing a fashion memory with you. Long before todays’ Swedish fashion scene, Katja of Sweden started her journey and created a foundation for the Swedish fashion industry. With a sense for fashion, brand building, a strong stylistic intelligence and a willingness to think outside the box, Katja of Sweden created her own brand and design that still inspires and influences. Katja was also a feminist who fought early for her rights in an industry dominated by men.


Store opening for Sneaky Steve!

Our friends Sneaky Steve, with showroom at Stockholm Shoe House, have opened their second physical store in Stockholm and their 5th in total. We went to the opening and met a sizzling party. Like any other Sneaky Steve store the interior is industrial with a bit of Gothenburg in Stockholm. Kristian Torsson, co-founder and owner, told us about their thoughts on location and future stores.


Minster of  EU and Trade Ann Linde to Stockholm Fashion District for Brexit seminar

EU and Trade Minister Ann Linde invites you to a seminar on Brexit’s effects on the textile and fashion industry, organized by the Ministry for Foreign Affairs in Stockholm Fashion District on the afternoon of the 6th of November. Limited number of seats, inform us about your interest to attend to


PWT Group opens new Wagner store in Sweden

On September 28, PWT Group opened the doors to a new store in Sweden when Wagner opened in Sollentuna Centrum. The PWT Group, which operates from the Stockholm Fashion District, now has three stores in Sweden and more establishments are waiting. We took the opportunity to congratulating Søren Andersen, Country Manager Sweden at PWT Brands, and his team to the new store and ask a few questions.



Maria Rankka, CEO, Stockholm Chamber of Commerce:

Best bar in Stockholm?
– Sushi Sho which is a hole-in-the-wall on Upplandsgatan that got a star in Guide Michelin.

Best view?


Where to eat, drink and shop like a local!

Ann-Sofie Back, designer at BACK:

Best bar in Stockholm?
– Cafe Nizza, the same gang that founded Babette on Roslagsgatan opened on Söder for about a year ago. Nice staff, fun guests and good vegetarian options on the A la Carte menu in the bar.


Season schedule

A schedule with all events, dates and times to keep track of during this season in Stockholm Fashion District can be downloaded HERE! You can also visit the Events & Seminars section in the site menu.

All brands

+46 (0)8 411 00 22
Address: Stockholm Fashion District, Augustendalsvägen 7, Box 107, SE-131 52 Nacka strand, Sweden.
Delivery address and logistics center: Stockholm Showroom, Augustendalsvägen 5B, SE-131 52 Nacka strand, Sweden.

Do you want to be a part of Stockholm Fashion District Team? All recruitment via Fredrik Ågren, Key Search Scandinavia, Temporary reinforcement at fairs & events and for internships, please contact Jessica Johanneson,