Stockholm Fashion District is a creative, vibrant and innovative district for the Swedish fashion industry. With its location in Nacka strand, Stockholm Fashion District is a hub for business as well as creativity with showrooms, trade fairs, buying days, production and pop up events. Welcome to Stockholm Fashion District.

Fairs & Showrooms


New brands in the district this season

We love to welcome new brands to Stockholm Fashion District. Stop by these new brands and say hello on your next visit to make them feel welcome! CU Jewellery, Pipols Bazaar, Pelle Vävare, Lou in Love, Maria Byman Design, Ballers Luxury, Mp Denmark, Sneaky Fox, Hielz, Pavement, Fila and Buffalo.

Turn a corner!

This season we welcome you to get inspired at the districts four corners, focusing on accessories, lingerie, shoes and fashion. Find the corners on the district map. Stop by and see a selection of news and get insight on coming trends!


Lingerie trends with Nina Campioni.
Wednesday, 7th of February, at 14:00.

Shoe trends with Sara Winter.
Thursday, 8th of February, at 14:00.

Fashion trends with Nina Campioni.
Friday, 9th of February, at 14:00.

Tokyo Shoe Makers at Nordic Shoe & Bag Fair

Tell us a bit more about the Japanese brands participating at Nordic Shoe and Bag Fair!
-In addition to the five brands who received most favorable reviews from the previous fair in August, two promising brand new brands and a total of seven brands will participate during Nordic Shoe & Bag Fair in February. Each brand will showcase sustainable vegetable-tanned leather shoes in their own one of kind design and style with a comfortable sensation and highly advanced technique to make best use of the leather.


Meet Saint Tropez

Danish fashion brand Saint Tropez, with showroom in Stockholm Fashion District, have a new CEO. We took the opportunity to ask Sofie Lindahl-Jessen a few questions!

Tell us about Saint Tropez!


Stockholm in our hearts – Where to eat, drink and shop like a local

Ida Sjöstedt, designer and founder of Ida Sjöstedt, which is the  best bar or restaurant in Stockholm?
– ”Lilla Baren” at Riche, year after year.

Best view?
– Katarinavägen dressed in a summer night sky.


Stockholm Fashion District initiates Nordic Lab

In conjunction with fashion week in Stockholm Fashion District, Nordic Lab is introduced, a meeting and trading venue for new fashion design companies. The purpose of Nordic Lab is to offer a platform with the opportunity for sharing knowledge, networking and practical experience where companies can grow and develop.


Welcome to a new season in Stockholm Fashion District!

We are excited to invite you to a new season and fashion week in Stockholm Fashion District between the 5th-10th of February, 2018.

Pre-register HERE.


This year’s honorary award at the Habit fashion gala went to Ulrika Nilsson, JUS!

JUS has been an institution in fashion in Sweden for over 25 years. We met with Ulrika Nilsson, founder of JUS, to talk about fashion, buying and about the customer.

Tell me when your interest in fashion was awakened?

“I was a punk in my youth. I made my mother sew spotted and checkered skirts. Coincidences led me to fashion, I was actually more interested in literature. Johan Lindeberg and I met, which led me to become part of Diesel Sweden.

Tell us about JUS?

“When I started with JUS, I saw fashion as much more political than I do today. JUS might have been perceived as somewhat messier, a little harder. Today, it’s more poetic. Then, England and street art was a strong influence, today I’m more inspired by Belgium and Japan.


Textile news for season s/s 2019

Welcome to view the full textile collections for season s/s 2019 will be presented during Preview Fabrics & Accessories between the 24th-25th of January, 2018. At Svenska Bilfabriken, Cylindervägen 3, Nacka strand.

Moore info HERE.


Stockholm Fashion Districts CEO awarded with Boosting the capital-prize

Today, on the 7th of November 2017, Stockholm Fashion Districts CEO and founder will be awarded the Boosting the capital-prize. Boosting the capital is the Stockholm Chamber of Commerce’s award for people who make our capital region more enjoyable, more innovative, inclusive and outgoing. Initiatives and projects that simply boost Stockholm! Motivation: For the initiative Stockholm Fashion District where Helena Waker has managed to gather a previously divided industry and created a cluster and a meeting place for all of Sweden’s fashion industry.

All brands

+46 (0)8 411 00 22
Address: Stockholm Fashion District, Augustendalsvägen 7, Box 107, SE-131 52 Nacka strand, Sweden.
Delivery address and logistics center: Stockholm Showroom, Augustendalsvägen 5B, SE-131 52 Nacka strand, Sweden.

Do you want to be a part of Stockholm Fashion District Team? All recruitment via Fredrik Ågren, Key Search Scandinavia, Temporary reinforcement at fairs & events and for internships, please contact Jessica Johanneson,