Stockholm Fashion District is a creative, vibrant and innovative district for the Swedish fashion industry. Located in Nacka strand, Stockholm Fashion District is the destination for Swedish and international brands. Stockholm Fashion District is a hub for both business and creativity with showrooms, trade fairs, production, buying days and pop up-events. Join us! Welcome to Stockholm Fashion District.

Fairs & Showrooms


Welcome to a new fashion week

The registration to visit fashion week in Stockholm Fashion District in August opens now!

Stockholm Showroom: 14-19th of August, 2017 (booked meetings on the 20th of August.)
Stockholm Shoe House: 14-19th of August, 2017 (booked meetings on the 20th of August.)

Fashion Business Days: 16-18th of August, 2017
Nordic Shoe & Bag Fair: 16-18th of August, 2017

Sign up for Stockholm Fashion District’s newsletter to not miss any info here!

To register, click here!

Warm welcome!

Almedalen: The future of the store according to you?

The future of the store is changing, consumption patterns are changing and the debate about rent, stores in the center of cities versus major shopping malls is an important issue. What are your thoughts? How should we relate to malls near the city center? Should retail rents be lowered in order to ease the climate for the stores? Please share your opinion!


Beckmans in the district

On Friday the 26th of May, the first-year students in fashion from Beckmans College of Design had their hanging and presentation of their latest projects in Stockholm Fashion District. Prints is the result of a two week course at the Fashion Design Program. The first year students have interpreted vegetation and placed it on organza fabric.

“It is great for the students to show the results of their work in the form of an installation at Trends & Orders in Stockholm Showroom,” says Martin Bergström, Associate Professor at Beckmans.


Hi Clara Leone, Revolver!

Springtime has arrived in Copenhagen – what’s your favourite thing to do in Copenhagen?

Copenhagen is so much more than just a city, and it really blooms when the city wakes up during spring and summer.


Fashion Agent Lindeblad & Wendin awarded Agent of the Year 2017

The title Agent of the Year 2017 goes to Lindeblad & Wendin AB, agents for Calvin Klein Underwear, Tommy Hilfiger Underwear and Bruun & Stengade. The prize is awarded on May 18 by the Trade Partners Sweden/Agenturföretagen at the annual meeting and Trade Partner Summit. In addition, they were nominated for the international title Agent of the Year, and on May 26 they were awarded winners internationally as well during a ceremony in Helsinki, Finland. Congratulations!



Tretorn rain coats of ghost gear

Our friend in the district, Tretorn, make a positive climate change by using ghost gear in their new rain jacket collection.


Digitizing Fashion

Last week, Stockholm Fashion District welcomed the annual national network meeting on the subject Digitizing Fashion to the district. The digitizing of fashion is one of the greatest opportunities, as well as challenges, facing Swedish fashion today.


Hi Anna, seller of Margit Brandt!

Anna Zachrisson, seller of Margit Brandt, joined us in Stockholm Fashion District in February and we took the opportunity to ask her a few questions!


Odd Molly’s flying start

Odd Molly joined us in Stockholm Fashion District for the second time in February during fashion week and we took the opportunity to ask a few questions on how their new shoe collection has been received.



Stockholm Fashion District are proud to announce that we have signed the initiative Swedish Fashion Ethical Charter to actively work together with the industry on issues of diversity and social sustainability. Read more HERE!


We met with Re:newcell to ask them some questions about the recycling of cotton and viscose fibers and how the idea of reusing the fibers in old clothes emerged.

Read the interview HERE (in Swedish).

New in the district: Ten Points

During spring 2017, we are welcoming the Swedish shoe brand Ten Points to Stockholm Shoe House and Stockholm Fashion District. Since 1983, the family company Ten Points have manufactured premium footwear for men and women looking for quality and the unique Swedish design. The brand holds a sustainable line where all the shoes are made of chrome-free and vegetable tanned leather. Each pair is designed in Sweden and handcrafted in Portugal.

Today you will find the brand all across Scandinavia and in countries like Germany, England, Italy, France, South Korea, Canada and the United States.

All brands


+46 (0)8 411 00 22
Address: Stockholm Fashion District, Augustendalsvägen 7, Box 107, SE-131 52 Nacka strand, Sweden
Visit: Augustendalsvägen 7, Nacka strand (pre-booked appointments only)

Do you want to be a part of Stockholm Fashion District Team? All recruitment via Fredrik Ågren, Key Search Scandinavia, Temporary reinforcement at fairs & events and for internships, please contact Jessica Johanneson,