CALIDA

Love It Agency is proud to represent CALIDA in Sweden and has offered a strong selection of high-quality brands since 2019. With over 80 years of Swiss heritage, CALIDA stands for quality and comfort and is a pioneer in sustainable fashion. Their motto is “A true promise never gets old.” Their mission is to create the best underwear for every day and night—for both young and old, throughout your lifetime. For CALIDA, sustainability has been part of their identity from the very beginning. They are convinced that the highest-quality underwear should not come at the expense of future generations. That is why CALIDA has chosen to introduce the MADE IN GREEN by OEKO-TEX® label, one of the most transparent and stringent certifications available. It guarantees that CALIDA products are made from pollutant-free materials in environmentally friendly factories, where employees work under socially responsible conditions, and it allows customers to trace the supply chain of each certified product in detail, all the way back to the raw materials used. CALIDA’s extensive underwear range includes sleepwear, bras, base layers, as well as T-shirts, tank tops, and bodysuits. For men, they offer sleepwear, short-sleeved T-shirts, tank tops, and trendy boxer shorts, briefs, and underwear. You will also find high-quality sleepwear for children at CALIDA.