Winners in the Encouragement for Action category Fashion Innovation
An innovation that solves previously unsolvable problems or contributed to raising awareness of the need for a shift in mindset.
Digital and innovative advances that have led to, or in the near future will lead to, a positive sustainable change. We encourage those who with a new perspective or through new technology have found solutions and linked fashion to development. Innovation stands for daring to be a visionary and pave the way for others.
Wargön Innovation (2022)
Wargön Innovation – supports change-makers in the textile industry. Wargön Innovation lives and breathes sustainability. It is their reason to be. They support start-ups with the potential to disrupt the textile industry and businesses that realize sustainability is vital for maintaining a competitive business model in the near future.
Cooperation and innovation are key to systemic change, that is their firm belief. That is why they act as a catalyst to contribute to the implementation of sustainable ambitions in the industry and turn ideas into reality. Their competence is found in industrial techniques, valuation and sorting with Artificial Intelligence and machine learning, circular business models, and developing materials of the future. They work with national and international companies and researchers to make the industry more sustainable for a brighter future.
Coloreel is a Swedish textile innovation brand with a ground-breaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential. Coloreel is part of the movement to shift the textile industry towards more sustainable production. By instantly coloring 100% recycled polyester thread during production, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimizing thread waste.
Coloreel’s technology is used to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures, and other stunning effects. Using only a single thread and needle means that Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving, and more. The result, of course, is embroidery at its full potential.
Guringo Designstudio (2020)
Streamateria is a single-use, designed-to-die material with a limited life expectancy. You print it when you want it, use it, and dispose it directly into the food compost where it becomes raw material for new resources once again. Our garments have the same biogas potential as food waste. All outfits start out as virtual pieces but can seamlessly be brought into the real world in the Streamateria™ material by a mass customized, zero waste print production.
Time is the key. Time is the enabler that can bring back the beauty and the contemporary in fashion, but without the environmental guilt. Streamateria is introducing time as a factor when designing contemporary fashion. In a circular system, quality is not something that lasts, but something that lives and dies.
The garments are made out of a designed-to-die, print-on-demand material with a limited life expectancy that is produced via a 3D printed, mass customized production. The material is made out of cellulose and food waste, it is 100% circular and becomes energy together with your food waste via biogas digestion.
Streamateria™ is created digitally in CLO3D and therefore also optimized for virtual, in-game use. The products can stay digital and/or be physically materialized in Streamateria™ material without any environmental guilt.
Atacac aim is to prove that it is possible to make clothes in a responsible and sustainable way through digitalisation. By digitizing their clothes they make it possible for users to wear garments in both virtual and real environments. By moving fast fashion into virtual reality, people can explore their vanity and consume without ruining the planet. When you’re falling in love with a garment you can decide to buy a physical version to wear and use for a long time. By selling the garment before you produce it you avoid overproduction, stock holding and loans. By digitizing your body you can virtually try before you buy and be sure to order the right size, which minimizes returns. By offering the patterns for free through an open-source model, people can continue to develop the designs and improve the products.
Altogether, a digitalised fashion model is beneficial for everyone — the consumer, the company and the planet. There are no longer any excuses for clothing companies to stick to outdated practices and business ideas.
The Birdsuit, 2022
The image is a result of asking an artificial intelligence to generate a design for our new collection. The result will be used to create wearables in the Metaverse and produce two physical bird suits. We asked the AI to create an image of “Three people from the most progressive digital fashion brand in the world visiting Paris wearing hyper-creative clothes with a bird theme. By using the 3D software Clo3D we can create a digital garment. The digital twin can then be used in a game or a metaverse. It is also possible to export a pattern to produce a physical version.
We Are Spindye (2018)
We aRe SpinDye offers sustainable polyester yarns and fabrics for the fashion industry. Their accessible coloring process is certified and fully transparent, it delivers fabrics with superior color performance. We aRe SpinDye aim to inspire the textile world to choose a modern, more sustainable method of dyeing.
You can avoid wet dyeing completely by adding color to the fiber when it is manufactured. With We aRe SpinDyes method, the color pigment is integrated into the material from the beginning, without the use of water.
The method demonstrates several functional benefits:
- 75% less water consumption
- 90% less chemical consumption
- Significantly improved energy consumption -25%
- CO2 imprint reduced by 30%
To make the yarns and fabrics they use 100% GRS certified recycled polyester from post-consumer waste or recycled clothes and leave water out of the equation, saving the planet, one consciously colored product at a time.