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Moments: The winners of Encouragement for Action 2020

The winners of Encouragement for Action 2020.

Encouragement for Action is Stockholm Fashion District’s encouragement award where we, together with important organizations and stakeholders in our network, award selected companies and brands a recognition for an achievement that can be a product, a project or the equivalent.The award should be seen as an encouragement to continue on the path taken.In this way, we want to raise the awareness of important ideas in sustainability in our industry.

fashion retail talks sustainability
Motivation: The winner of this category has a vision and business concept based entirely on a clear focus on a sustainable wardrobe. Already in the first contact as a customer, you meet the clear message, and it lasts all the way from production and delivery to the store – regardless of whether you visit the site or physical store. An innovative, modern and transparent inspirer for the industry.

Winner is: Asket (far left)

fashion tech
Motivation: The importance to dare and be a visionary that paves the way for others and to lead a positive sustainable change is more important than ever. We have long seen a need for new circular business models. This year’s winner have, for a long time, taken the lead in the discussions and dared to question standards in the industry. The garments have a short lead time, can be manufactured via a 3D printer and last for 48 hours. The construction can be compared with a leaf and the idea of ​​using the garment is like listening to music via a streaming service. In the collaboration launched with PUMA, they put themselves and Sweden on the map and show how the fashion industry of the future can work and look.

The winner is: Guringo Design Studio (far right)

value-bearing sustainability
Motivation: Bodies and tastes that change and the longing for something new do not have to mean newly produced. The most sustainable garment is the one that has already been produced and then loved and used again and again. With a high degree of fashion and a strong focus on the experience in the store, our winner wanted to make it easy for customers to consume fashion in a sustainable way. Today, they have two stores and the concept is simple; submit what you no longer use but could consider buying yourself, ie modern clothes in good condition. The idea of ​​circular fashion is found in this year’s winners’ DNA to a very high degree and they have strongly contributed to the fact that used clothes now are worn by even more fashion-conscious consumers and that garments can live on with new owners.

Winner is: The Archive (center)

closing the loop
Motivation: An innovation that clearly contributes to circular material flows for textiles by taking the complex issue of textile recycling further while providing a market-ready and scalable solution. The winner of the closing the loop category strengthens Sweden’s position as a country of a circular pioneers.

Winner is: Once more by Södra (participated digitally, not in the picture)

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