Store of the Month: Pias Hårmakeri

In a time when the beauty and fashion industry is undergoing major changes, Pia has created a unique concept that combines the best of both worlds. Pias Hårmakeri offers an innovative combination of hairdressing artistry and fashion under one roof – a complete solution for both style and personal expression.

With solid experience from both industries and an eye for detail, Pia has built up a business that has become a natural meeting place in Hestra, Gislaved municipality. This is more than just an ordinary hair salon. With a carefully curated selection of brands that reflect the salon’s philosophy and a personal styling concept, Pias Hårmakeri has established itself as a unique player in the industry.

Each season, Pia visits Fashion Week Trade in Stockholm to make purchases for the upcoming season. She also participates in Buyers Club, where she networks and exchanges ideas with other successful buyers and stores. “The Buyers Club that meets at every trade show is a fantastic forum with many wonderful colleagues,” says Pia. “Here we get the opportunity to discuss and share tips on how physical stores can strengthen their position in the market.”

Stockholm Fashion District asked 6 quick questions to Pia to learn more about her and her business.

Can you tell us a bit about how the idea was born to combine a hair salon with a fashion boutique?
I started my hair salon on February 15, 1985, in the ski resort town of Hestra. So I’m celebrating 40 years! I’ve always been interested in fashion, style, and beauty, so when I thought I should have something more in the salon and I had the space, it felt natural to add clothes, jewelry, and bags. Something I haven’t regretted. I started small in 2015 and have continued since then, so it’s now been 10 years.

What advantages do you see in being able to offer both hair styling and fashion under the same roof?
The advantage, as I see it, is that many of my customers sit in the stylist’s chair for a while, and then I can show and talk about my clothes, and when the customer is done and feeling good about their hair, it feels natural to try things on. The hair client sometimes gets lucky when someone comes in to try on clothes and shows us for our opinion, so the hair client gets a fashion show. I believe that personal service is something customers appreciate, and you can only get that in physical stores.

How do you select which brands and collections to stock in the store?
I go to Stockholm to attend Fashion Week Trade twice a year, where I meet with the brands I’ve worked with for a long time and try to find new brands as well. I select what I think is beautiful and what I believe will suit my customers. It’s also important to consider quality and how and where the brand produces their clothes. Important for us and the environment. Something we need to teach our customers so they can make good choices.

What trends do you see right now in both hair and fashion, and how does that affect your purchasing work?
The current hair trend, I think, is moving toward more people wanting to make a change to shorter hairstyles with more color and highlights. This makes you feel a bit edgier, and then the clothes need to keep up too. So I think autumn’s clothes need to have details that stand out. That will probably guide my purchases for autumn 2025.

You’re a loyal participant in Buyers Club during Fashion Week Trade. What do these networking meetings mean for you and your business?
Buyers Club, which meets at every trade show, is a great forum with many pleasant colleagues. There we get the opportunity to discuss and share tips with each other about how physical stores can grow stronger, for example. Something you don’t want to miss when you’re at the trade show.

(Would you as a store or buyer also like to take advantage of the benefits of Buyers Club? Register here to participate during Fashion Week Trade on February 7.)

What are you looking forward to most during this year’s first Fashion Week Trade, 3-7 February?
I’m really looking forward to the trade show now in February, it will be so fun to meet all the agents and see the autumn and winter clothes, talk with colleagues. But naturally, there’s also a lot of work involved, many decisions to be made about which clothes and brands will fill my little store for autumn 2025.

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