They won Encouragement for Action 2021!

Encouragement for Action was instituted in 2018 by Stockholm Fashion District with the purpose to encourage new ideas, new technology and new business models in the fashion industry. Today, for the fourth time, we gather to give our encouragement to Swedish fashion pioneers.

With the Stockholm skyline as a backdrop the fashion industry in Sweden with honored guests gathered for Encouragement for Action 2021.

Winners per category:

Closing the Loop

Motivation:
Two important principles for the circular economy are to keep products and materials in use and to separate value-creation from the need for virgin raw materials.

This year’s winner in the Closing the Loop category has created a concept that not only fits well with these principles, but also means an attractive, inspiring and fun way for fashion enthusiasts to consume more sustainably.

The winner is…
Popswap

Fashion Retail Talks Sustainability

Motivation:
When product meets customer, a choice is made.​ A more sustainable choice demands a well thought out range, transparency, information, high set goals and, not to say the least, knowledgeable staff in a physical store and online to answer questions and give service. The winner of this category has stubbornly worked with its collections and production to make it as sustainable as possible. Through continuous communication with the customer in both the digital and physical store they show the customer the way to a more sustainable choice.

The winner is…
Dedicated

Fashion Innovation

Motivation:
The Fashion Innovation category is each year awarded to a company that has gazed a bit further into the future and with the help of innovation, has contributed to a more sustainable fashion industry.

The coloring of thread and fabrics often require very large resources of water which, together with residual waste and chemicals, are discharged into our lakes and seas.

This year’s winner has, with the help of new technology, created a process that color each single thread without water while in production. No water pollution and no residual waste. A technology that, in the near future, can be scaled and with the same principle be used for fabrics, knitts and more.

This year’s winner have, with their digital technology, created the possibility for a positive and sustainable change in the future fashion industry and has once again shown that Sweden is a country with a strong innovation force.

The winner is…
Coloreel

Sustainable Identity

Motivation:
In an industry with so much excess, this year’s winner have shown that versatility, creativity and style can be garnered from unwanted textiles since their very first collection. No one needs to question what this Swedish designer duo stands for as their story cannot be told without them taking a stand and telling the tale of their choices. Retro fabrics, leftover layers and second hand 100% wool rugs collected in Sweden are all made into high fashion at Göteborgs Syfabrik on Sweden’s west coast.

The winner of this category will give us luxury fashion in a new way for the future.

The winner is…
Rave Review