DownloadIcebug Wins Reputable Sustainability Award from Stockholm Fashion District
Swedish shoe brand Icebug has been awarded the Encouragement for Action Award 2024 – given by Stockholm Fashion District to promote sustainable development in the fashion industry.
For the seventh consecutive year, key figures from the textile and fashion industry gathered for an award ceremony, held this time at the historic SKF/Konstnärshuset in Stockholm. This annual event celebrates and recognizes outstanding sustainability efforts and groundbreaking innovations within Swedish fashion and textiles. It not only highlights past achievements but also encourages future sustainable practices in the sector.
“The fashion industry faces major changes that require strong leadership and adaptability. New EU regulations will transform the business landscape as we know it. Stockholm Fashion District aim to foster innovation and support players in this transition. Sustainability and compliance demand collaboration, creativity, and ongoing improvement across the fashion ecosystem.” – Helena Waker, CEO of Stockholm Fashion District, commented.
Stockholm Fashion District, the initiative’s driving force, operates a unique business hub in Nacka Strand, Stockholm. This hub hosts trade shows, fashion weeks, and 140 permanent showrooms, serving as a vital networking center for industry growth and knowledge exchange.
Icebug was announced as the recipient of the 2024 Encouragement for Action Award. This recognition came after a rigorous selection process involving a distinguished jury and the ethical council, chaired by Philip Warkander, Assistant Professor at the Swedish School of Textiles. The jury chose Icebug as the winner with the following motivation:
The successful Swedish shoe brand Icebug distinguishes itself through its exceptionally professional and transparent sustainability work. They demonstrate that it is possible to combine profitability with genuine commitment to the planet. Sustainability is integrated into the company’s DNA and permeates the entire operation, with total traceability in production as a concrete example. Remarkably, Icebug already largely meets the EU’s sustainability requirements for 2030, which shows their proactive and long-term vision for environmental responsibility and sustainable business practices.
“Stockholm Fashion District congratulates Icebug on their award, praising their commitment to sustainability,” continued Helena Waker. “We applaud Icebug’s leadership in transitioning to a more sustainable business model. This achievement sets a new benchmark and inspires the industry. Icebug’s success demonstrates that profitability and environmental responsibility can coexist.”
Press images
Download the press images here.
Photographer: Axel Ahlgren
Press contact
MODIN STUDIO, efa@modinstudio.com
About Encouragement for Action
Read more about Encouragement for Action, the ethical council, and the respective jury groups here.
About Stockholm Fashion District
Read more about Stockholm Fashion District here.
