Encouragement for Action

Encouragement for Action was established in 2018 by Stockholm Fashion District as an encouragement award with the aim of promoting sustainable development in the fashion industry. Together with the ethical council, a renowned jury, organizations, and stakeholders in our network, Stockholm Fashion District awards selected Swedish companies, brands, and initiatives recognition for their work. The award is an encouragement to continue on the chosen path and as an inspiration to others to continue developing their sustainability journey. In this way, Stockholm Fashion District contributes to creating attention and awareness around important matters within sustainability in our industry.

Philip Warkander, Assistant Professor, the Swedish School of Textiles and chairman of Encouragement for Action’s ethical council and author of the foreword that frames what sustainability in the fashion industry means. Read the preface below.

A curated exhibition of nominated and previous winners based on the 17 global sustainability goals is presented in connection with the announcement of the winners and then makes various announcements. Previously, it has been presented on World Trade Day, during Fashion Week Trade and Preview Fabrics & Accessories in its entirety. Next it will be presented September 30-October 2 2022 at the Swedish Institute in Paris, in conjunction with Paris Fashion Week.

PRESS CONTACT: MODIN Communication, efa@modincommunication.com

Read more about the winners in each category:

Winners of Closing the Loop >>

Winners of Fashion Innovation >>

Winners of Fashion Retail Talks Sustainability >>

Winners of Sustainable Identity >>

EFA consists of four categories

Closing the Loop
For their groundbreaking innovations that take us closer to circular material flows for textiles.
The enabling of reuse and a circular economy where waste and the environmental impact have been minimized to the extent that a cycle exists or is perceived as an opportunity close in time. New business models are the solution to the problem of continued consumption in a more sustainable manner with respect for raw materials, the environment, and people.

Fashion Innovation
An innovation that solves previously unsolvable problems or contributed to raising awareness of the need for a shift in mindset.
Digital and innovative advances that have led to, or in the near future will lead to, a positive sustainable change. We encourage those who with a new perspective or through new technology have found solutions and linked fashion to development. Innovation stands for daring to be a visionary and pave the way for others.

 

Fashion Retail Talks Sustainability
Because their business idea includes the usage and reusage without compromising on identity, personal expression, and style.
The use of digital or physical meetings with the customer to encourage consumers to make more sustainable choices regarding how and what to consume at the time of purchase. Sales must involve caring for the customer, and all actors must be part of the journey towards a more sustainable consumer society.

Sustainable Identity
For their strong identity, transparency, and clear positions.
A product or brand that with its sustainable identity has entered the market with a narrative. In the conversation about the product or brand, we become aware of sustainability as a starting point, which accompanies the product or brand in its encounter with the outside world.

Previous winners in the different categories

Closing the Loop: Rekotex (2018), Re:newcell (2019), Once more by Södra (2020), Popswap (2021), Siptex (2022)
Fashion Innovation: WeAreSpindye (2018), Atacac (2019), Guringo Design Studio (2020), Coloreel (2021), Wargön Innovation (2022)
Fashion retail talks sustainability: Filippa K (2018), Nudie Jeans (2019), Arkivet Second Hand (2020), Dedicated (2021), Houdini Sportswear (2022)
Sustainable Identity: Swedish Stockings  (2018), Bite Studios (2019), Asket (2020), Rave Review (2021), Lars Wallin (2022)

The ethical council & jury groups 

The ethical council
Philip Warkander, Swedish school of textiles
Camilla Modin Djanaieff, Modin Communication
Elin Larsson, Elco
Hanna Wittrock, Swedish school of textiles

Jury group for the category Closing the Loop
Amanda Heldring, Stockholm Fashion District
Adrian Zethraeus, Re:textile
Marie Jonsson, Rekotex
Johannes Bogren, Södra Once More
Kajsa Guterstam, Svenska Institutet
Lin Kowalaska, Popswap
Linda Pimmeshofer, Microsoft
Harald Cavalli-Björkman, Renewcell

Jury group for the category Fashion Innovation
Gunilla Grübb, Svenska Retursystem
Ebba Hultberg, Stockholm Fashion District
Jennie Rosén, Swedish Fashion Council
Andreas Andrén, WeAreSpindye
Erik Lindwall, Guringo
Nils-Krister Persson, University of Borås
Simon Hjelte, Borås Ink

Jury group for the category Fashion Retail Talks Sustainability
Helena Waker, Stockholm Fashion District
Gabriel Duke, Sveriges Textilhandlare
Karin Strassburg, Invest Stockholm
Jodi Everding, Filippa K
Caroline Hamrin, Arkivet
Mathias Forsberg, Nacka Kommun
Nickie Excellie, Alecta Fastigheter

Jury group for the category Sustainable Identity
Vanessa Leporati, Stockholm Fashion District
Janike Eleby, Teknikföretagens Branschgrupper
Anna Blom, Modejournalist
Kajsa Åström, Habit Sko & Mode
Jon Bergsman, WDW Creative
Nina Campioni, ELLE.se
Linn Frisinger, Swedish Stockings
Konrad Olsson, Scandinavian Mind
Robin Westling, Swedish Fashion Council

Preface

Fashion is one of the most central cultural expressions of our time. With our clothes, we communicate who we are, but also who we want to be. Fashion can be creative and playful, a way to push boundaries and challenge outdated norms. In addition, fashion is also an important industry; in Sweden alone, the industry employs just under 60,000 people, the majority of whom are women. But the influence of fashion is not entirely positive. Next to the oil industry, the fashion and textile industry is considered the most polluting in the world. There are several reasons – from raw materials being produced in unsustainable forms to garments being thrown in the rubbish when the consumer is tired of them and wants something new. The clothes that, on the one hand, create jobs and joy in many people’s everyday lives, on the other hand, contribute to an increasingly polluted world. For a long time, it was difficult to see how these seemingly different stories belong together. Today, we know better: They are two sides of the same coin.

We are now facing a critical situation. But the question of how fashion – both in production and consumption – can become more sustainable is far from easy to answer. There is no universal cure. Clothes are both basic goods and luxury consumption, so the solution is neither a ban nor that we stop buying clothes. The goal should rather be to reduce overconsumption, that we use the clothes we already have – more often and for longer periods. Instead of reprimands and bans, we should provide good examples: We should highlight new solutions and alternatives for what a more sustainable fashion can look like, rather than pointing the finger at those who have not come as far.

One way to circle the problem is to think both deeply and broadly. We should ask ourselves which stories about fashion are communicated – how can we share the positive development that is already taking place in Sweden and in the Nordic countries? It is about changing the narrative, to encourage new consumption patterns and ways of understanding fashion. At the same time, it is important to be concrete and study the development at a detailed level, so that knowledge of the technological and digital advances that are made will benefit more people. One of the biggest challenges is the knowledge gap between companies and consumers. How can information about sustainable alternatives be conveyed in a transparent and credible way to consumers, and which communication tools work best in the environments where companies and customers most often meet, such as in department stores, via digital platforms, and on store floors? In addition, from a more general perspective, how can we most effectively create as closed a cycle as possible? Already early in the design process, critical questions should be asked about the possibility of material recycling and, of course, about how the garments are transported from the factory to the wardrobe.

The question of the sustainability of fashion is far from new. On the other hand, it has gained new relevance with the climate changes we are already seeing. For that reason, the entire fashion industry is now facing a common challenge. Business models that were lucrative just a few years ago have today often played their part. The growth of the future must take place in a way that does not harm nature or ourselves. At the same time, it is a fact that no one can do everything themselves, but that everyone can still do something. That is why we now want to go from word to deed, highlight the good examples and pave the way for a more concrete way of making fashion sustainable, for the benefit of all and for our common future.”

Project group

 Helena Waker, helena@tradepartners.se

Ebba Hultberg, ebba@tradepartners.se

Filip Neborg, filip.neborg@tradepartners.se

Malin Wasström, malin@tradepartners.se

Amanda Heldring, amanda@stockholmfashiondistrict.se

Partners & patrons