Ichi

The ICHI girl takes her inspiration from everywhere, but knows exactly where she wants to go in life. She expresses her attitude through her feminine and unique way of dressing, inspired by street fashion and art.

Her life is here and now. What was and what could have been is of no use. She dresses to express the mood of the moment and makes extraordinary clothes look so easy to wear.

Every day is fashion day, and she knows how to look like a million without spending one.

The vintage style of her grandmother, Berlin’s art-district or Café de Flore in Paris. The ICHI girl makes sense of it all and dares to combine the unthinkable. The result is her dynamic, easy-going and yet sophisticated look.

Her admiring friends wonder how she does it. Well, she dares.