Encouragement for Action 2021 går till…
September 1, 2021
Encouragement for Action instiftades 2018 av Stockholm Fashion District med syfte att uppmuntra nya idéer, ny teknologi och nya affärsmodeller i modeindustrin. Idag samlades vi för fjärde gången för att ge vår uppmuntran till svenska modepionjärer.
Med Stockholms skyline som bakgrund och i samband med ett gryende attitydskifte, från att prata om hållbarhet som en del av verksamheten mot att ta fullt ansvar och integrera det i alla delar av bolaget, samlades modeindustrin i Sverige med ärade gäster för Encouragement for Action 2021.
“It is not easy to pave new ground, therefore we must encourage brave decision makers to listen to their inner voice so that others can follow their good example. Change begins with a positive choice that becomes many choices in many places.” says Janike Eleby, Projektledare, om idén bakom Encouragement for Action.
En hållbar söm vävs in i alla delar av affärsmodellerna som ser dagens ljus i Sverige idag. Samtidigt måste goda avsikter undersökas närmare. Detta var ämnet för samtalen som inramade prisutdelningen.
“In order to make fashion more sustainable, it is necessary that we place it in a larger cultural context, in this way connecting specific fashion-related issues with how we live our lives, what we view as valuable and how we understand what is ‘meaningful’ in our existence.” sa Philip Warkander, Assisterande proffessor i Modevetenskap vid Lunds Universitet samt ordförande för Encouragement for Actions etiska råd, i sitt anförande i samband med ceremonin.
Samtalen är tillgängliga som en podcast, kontakta oss med ditt intresse.
VINNARE PER KATEGORI:
Closing the Loop
Motivering:
Two important principles for the circular economy are to keep products and materials in use and to separate value-creation from the need for virgin raw materials.
This year’s winner in the Closing the Loop category has created a concept that not only fits well with these principles, but also means an attractive, inspiring and fun way for fashion enthusiasts to consume more sustainably.
Och vinnaren är…
Popswap
Fashion Retail Talks Sustainability
Motivering:
When product meets customer, a choice is made. A more sustainable choice demands a well thought out range, transparency, information, high set goals and, not to say the least, knowledgeable staff in a physical store and online to answer questions and give service. The winner of this category has stubbornly worked with its collections and production to make it as sustainable as possible. Through continuous communication with the customer in both the digital and physical store they show the customer the way to a more sustainable choice.
Och vinnaren är…
Dedicated
Fashion Innovation
Motivering:
The Fashion Innovation category is each year awarded to a company that has gazed a bit further into the future and with the help of innovation, has contributed to a more sustainable fashion industry.
The coloring of thread and fabrics often require very large resources of water which, together with residual waste and chemicals, are discharged into our lakes and seas.
This year’s winner has, with the help of new technology, created a process that color each single thread without water while in production. No water pollution and no residual waste. A technology that, in the near future, can be scaled and with the same principle be used for fabrics, knitts and more.
This year’s winner have, with their digital technology, created the possibility for a positive and sustainable change in the future fashion industry and has once again shown that Sweden is a country with a strong innovation force.
Och vinnaren är…
Coloreel
Sustainable Identity
Motivering:
In an industry with so much excess, this year’s winner have shown that versatility, creativity and style can be garnered from unwanted textiles since their very first collection. No one needs to question what this Swedish designer duo stands for as their story cannot be told without them taking a stand and telling the tale of their choices. Retro fabrics, leftover layers and second hand 100% wool rugs collected in Sweden are all made into high fashion at Göteborgs Syfabrik on Sweden’s west coast.
The winner of this category will give us luxury fashion in a new way for the future.
Och vinnaren är…
Rave Review (bilden)
Tack!
Ett varmt tack till Encouragement for Actions beskyddare Alecta, BMW Bilia Group, Nacka kommun och Stockholm stad, etiska rådet, jurygrupper och partnerorganisationer för ert engagemang.
#encouragementforaction
Kontakt:
Janike Eleby, Project Manager, Encouragement for Action
+46 70 307 85 59, janike@stockholmfashiondistrict.se
Helena Waker, CEO, Stockholm Fashion District
+46 70 607 08 34, helena@stockholmfashiondistrict.se
Om Stockholm Fashion District (SFD)
Stockholm Fashion District är en unik och innovativ affärsmötesplats med digitala och fysiska showroom öppna 365 dagar om året, modeveckor med fokus på handel som samlar svenska och internationella varumärken och inköpare, forum för kreativitet och skapande samt vidareutveckling vid seminarier och utbildningar. Distriktet besöks årligen av designers, e-handel, retail, internationella delegationer, intressenter och andra modeentusiaster.
Association of Trade Partners Sweden grundades 1914 och har lång erfarenhet av att förbättra möjligheten till affärer för företag, bland annat genom affärsmötesplatser. Trade Partners Sweden är grundare av och driver Stockholm Fashion District och under vårt tak arrangeras fackmässor och digitala nätverksmöten för branscher som inredning, mode, skor & textil.
